Strikingly Different Selling : 6 Vital Skills to Stand Out and Sell More

Superior Sales Success #1 New Release in Global, Direct, and Industrial Marketing You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner! What really works to stand out and sell more? In their book Strikingly Different Selling , Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success. The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills. The 6 vital skills to stand out and sell more: Capture Attention with Verbal Billboards Create Excitement with Movie Trailers Build Confidence with Flashbacks and Flashforwards Become Essential with "Why Us!" Differentiators Get Curious and Find the Gaps Navigate Traffic Lights and Close the Gaps If you have found books such as SPIN Selling , The Challenger Sale , To Sell is Human , The Secrets of Closing the Sale , or Start with Why to be useful; then your next read should be Strikingly Different Selling .

Superior Sales Success

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of intensely focused research involving nearly 3, 000 sales professionals from 135 countries reveals the 3 distinguishing habits that differentiate top sales performers from the herd. Now you can learn what it takes to be that one winner.

In sales, what is it that really works and sustains high performance? In their book Strikingly Different, Dale Merrill and Scott Savage (senior sales performance consultants for FranklinCovey's Helping Clients SucceedTM, Strikingly DifferentTM High-Performance Lab for Client-Facing Professionals) reveal the secrets to high performance sales success.

The 3 Exceptional Practices. Merrill and Savage found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet, some 85 percent of client senior executives felt most of their meetings with sales professionals were a waste of time. To Merrill and Savage, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were three things they did consistently differently and better than their peers that radically changed their client interactions and results.

In Strikingly Different: The 3 Exceptional Practices of the World's Top Sales Performers, learn the details behind the three secrets to sales performance success:

• Differentiate: Clients only buy differences they can see
• Advocate: Clients act when the message comes alive
• Accelerate: Clients that decide faster win sooner

If you have found books such as How I Raised Myself from Failure to Success in Selling, The Secrets of Closing the Sale, To Sell is Human, or Let's Get Real or Let's Not Play to be useful; then you will love and learn from Strikingly Different.

Copyright Table of Contents Become Strikingly Different Online and In Person Part 1 Skill 1: Capture Attention With Verbal Billboards Skill 2: Create Excitement With Movie Trailers Skill 3: Build Confidence With Flashbacks and Flashforwards Skill 4: Become Essential With Why Us! Differentiators PART 2 Validate & Co-create Skill 5: Get Curious and Find the Gaps Skill 6: Navigate Traffic Lights and Close the Gaps Pulling It All Together Conclusion: Winning the Sale Appendix: Conducting Excellent Online Client Meetings Acknowledgments About the Authors Six years of research involving nearly 3,000 sales professionals from around the world reveals the 3 distinguishing habits that differentiate top sales performers from the herd and make them “strikingly different” in today’s global marketplace.