Street Marketing™: The Future of Guerrilla Marketing and Buzz : The Future of Guerrilla Marketing and Buzz

Praeger An Imprint of ABC-CLIO, LLC, 2015. - 194 p. - ISBN: 1440838380This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. \* Thoroughly explains the compelling advantages of Street Marketing(TM), including low cost, high impact, and a personal approach that creates an emotional response \* Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches \* Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles) \* Written by an accomplished marketing consultant and business owner who has put his Street Marketing(TM) concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancome, Clarins, Microsoft, Sony, and the World Council of People at the United Nations. This Compelling Book Shows Companies New Methods Of Marketing Communication That Will Break Through The Noise Created By The Competition And Allow Them To Differentiate Their Offerings And Their Brands. Consumers See Roughly 6,000 Advertisements Daily—30,000 Brands Per Month. Marketing And Advertising In Saturated Markets Is Tough. How Can Companies Successfully Differentiate Their Offerings And Their Brands? In Street Marketingtm: The Future Of Guerrilla Marketing And Buzz, Marcel Saucet Answers This Question By Exposing Readers To New Forms Of Unconventional Marketing. Intended For Companies As Well As Marketing Students, This Is A Guide To The Vibrant Future Of Marketing, Where Social Media Meets The Street. The Advantages Of Applying The Author's Street Marketing Methods Include Low Cost, High Impact, The Ability To Apply A Personal Approach, And Genuine Novelty Of The Messaging That Garners The Consumer's Attention. The Book Examines Why Conventional Marketing Is No Longer Enough To Sell Products And Services, And Explains How Street Marketing Creatively Promotes The Brand In The Street—via Street Art And Street Culture—that Results In An Innovative And Cost-effective Methodology To Reach Buyers. Readers Will Come Away With A Comprehension Of The Current Crisis On Conventional Marketing And With The Ability To Conceptualize Their Own Guerrilla Marketing Campaign In The Street, At Shopping Malls, And Other Public Places. Thoroughly Explains The Compelling Advantages Of Street Marketingtm, Including Low Cost, High Impact, And A Personal Approach That Creates An Emotional Response Explains The Current Crisis Of Conventional Marketing In A Brand Society, Identifies The Need For Non-conventional Approaches For The Emerging Non-conventional Market, And Addresses The Origins And Definitions Of Non-conventional Marketing Approaches Provides Real-world Examples Of Successful Street Marketing By Major Companies And Organizations Such As Heineken, Greenpeace, World Wildlife Fund (wwf), And Mini (automobiles) Written By An Accomplished Marketing Consultant And Business Owner Who Has Put His Street Marketingtm Concepts And Practices Into Action For Well-known Organizations And Companies As Diverse As Intel, Lancôme, Clarins, Microsoft, Sony, And The World Council Of People At The United Nations "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- "Consumers see roughly 6,000 advertisements daily--30,000 brands per month. Marketing and advertising in saturated markets is tough. How can companies successfully differentiate their offerings and their brands? In Street Marketing": The Future of Guerrilla Marketing and Buzz, Marcel Saucet answers this question by exposing readers to new forms of unconventional marketing. Intended for companies as well as marketing students, this is a guide to the vibrant future of marketing, where social media meets the street. The advantages of applying the author's Street Marketing methods include low cost, high impact, the ability to apply a personal approach, and genuine novelty of the messaging that garners the consumer's attention. The book examines why conventional marketing is no longer enough to sell products and services, and explains how Street Marketing creatively promotes the brand in the street--via street art and street culture--that results in an innovative and cost-effective methodology to reach buyers. Readers will come away with a comprehension of the current crisis on conventional marketing and with the ability to conceptualize their own guerrilla marketing campaign in the street, at shopping malls, and other public places." -- Publisher's description Praeger An Imprint of ABC-CLIO, LLC, 2015. - 194 p. - ISBN: 1440838380 This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. * Thoroughly explains the compelling advantages of Street Marketing(TM), including low cost, high impact, and a personal approach that creates an emotional response * Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches * Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles) * Written by an accomplished marketing consultant and business owner who has put his Street Marketing(TM) concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancome, Clarins, Microsoft, Sony, and the World Council of People at the United Nations. Marketing today. The crisis in conventional marketing Unconventional marketing The street today. Reimagining the street Where the street generates a modern culture The street and word-of-mouth Street marketing. An evolving practice Creating a street marketing campaign Generating buzz Evaluating risk New applications of street marketing. Customizing street marketing in unexpected ways Social causes and the street Conclusion: the outlook for street marketing. Providing real-world examples of successful Street Marketing, this compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. -- Résumé abrégé tiré de l'ouvrage