Streaming and Digital Media: Understanding the Business and Technology (NAB Executive Technology Briefings) (NAB Executive Technology Briefings)

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data * Discover how new video distribution channels & devices are affecting your content business * Learn what you should pay for online video services and what you should expect in return * Understand the differences between the Flash and Windows Media formats * Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals Content: Copyright , Page iv Dedication , Page v Acknowledgments , Page xi About the Author , Pages xiii-xiv Introduction , Pages xv-xx Chapter 1 - Why Get into Streaming and Digital Media? , Pages 1-17 Chapter 2 - Technology Primer: The Basics of Streaming and Digital Media , Pages 19-46 Chapter 3 - The Four Keys to a Profitable Streaming or Digital Media Business , Pages 47-58 Chapter 4 - It's Not Child's Play: Learning From the Pitfalls of the Past Three Years , Pages 59-78 Chapter 5 - Quality and Content Are King and Queen of the Digital Media Realm , Pages 79-98 Chapter 6 - Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business , Pages 99-116 Chapter 7 - Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business , Pages 117-129 Appendix A - The Costs of CDN and Streaming Services 3rd Edition Vendor Pricing and Customer Expectations , Pages 131-165 Appendix B - Enterprise Streaming: Return on Investment Report , Pages 167-198 Appendix C - Uses of Streaming and Digital Media Report , Pages 199-217 Glossary , Pages 219-230 Index , Pages 231-244 Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data