معرفی کتاب «Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions, 2nd edition» نوشتهٔ Andrew Campbell; Michael Goold; Marcus Alexander; Jo Whitehead، منتشرشده توسط نشر John Wiley & Sons Inc; Jossey-Bass در سال 2014. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review e. � Read more... Abstract: This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy. � Read more... Content: Cover Title page Copyright page Contents Preface Acknowledgements PART I: Introduction and History Chapter One: Strategy for the Corporate Level: Summary of the Main Messages Blacklock Portfolio strategy Business logic Added value logic Capital markets logic Management (or parenting) strategy Chapter Two: Some History: From Boston Box to Three Logics that Drive Corporate Action The professional management school General management skills The concept of strategy Problems with resource allocation The portfolio planning school The growth share matrix. The GE or McKinsey matrixProblems with portfolio management 1980s: Back to basics Value-based planning The synergy school Stick to the knitting Problems with synergy The return of synergy Core competences The capital markets school Towards a synthesis Dominant logic and management style Resource theory Parenting advantage and adding value Practitioners International strategy Conclusions PART II: Portfolio Strategy: Where to Invest and What to Avoid Chapter Three: How to Find Good Businesses and Avoid Bad Businesses Market profitability Competitive advantage. Weak businesses in attractive marketsStrong businesses in unattractive markets Growth Size What to plot in the matrix Chapter Four: How to Make Businesses More Successful What is value? The cost of corporate headquarters The heartland matrix Using the heartland matrix to guide strategy Combining the heartland and business attractiveness matrices Chapter Five: How to Buy Low and Sell High Are there good reasons why capital markets might misprice this business? The number of buyers and sellers The characteristics of buyers and sellers. Differences in the information available to buyersDeal process Do you have the superior insight and capabilities required to take advantage of any mispricing? Does the financial analysis suggest that the level of mispricing is significant? Fair value matrix Using capital markets logic proactively Chapter Six: Making Decisions about Where to Invest and What to Avoid Decision making when logics conflict You can add value but the business is unattractive Attractive business where you do not add value Attractive, heartland businesses which are overpriced. Unattractive businesses you own, where you are subtracting value, but which can only be sold at below NPVRunning the numbers PART III: Ways of Adding and Subtracting Value from Corporate Headquarters Chapter Seven: Ten Sources of Value from Direct Influence People decisions Strategies Targets Performance management Policies and standards Relationships Technology or products Expertise Brand Financial engineering Vertical value mirages When added value is real Chapter Eight: Nine Sources of Value from Coordinating across Business Divisions One face to the customer Cross-selling. This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses: normally referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decision that only corporate-level managers can make: - what businesses or markets to enter - how much to invest in each business - how to select, interact with and guide the managers of these businesses - what activities to centralise at the corporate level Corporate-level Strategy includes additional online resources and provides managers and executive students with all the tools they need to make and review effective corporate strategy across a range of organizations.
A revised edition of the bestselling classic
This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations. "This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations."-- Unedited summary from book First Edition Published 1994 Under The Title 'corporate-level Strategy'.