STRATEGY AND PERFORMANCE: ACHIEVING COMPETITIVE ADVANTAGE IN THE GLOBAL MARKETPLACE; ED. BY ABBY GHOBADIAN

This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive advantage. It then goes onto look at the practical application of this strategy through globalization, leadership and culture, innovation and the management of change. Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain a sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace. "Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace."--BOOK JACKET With contributions from some of the world's leading academics, this text provides a highly focused approach to competing in the global marketplace The past two decades have seen the global competitive environment alter dramatically.