Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy (Advances in Hospitality and Tourism)

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate Content: Preface The Business of Wine Anisya Thomas Fritz Wine Tourism Strategy-Making: A Model for Planning and Implementation Robert J. Harrington and Michael C. Ottenbacher Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism Marc Dressler Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry Ian M. Taplin and Minh-Trang Thi Nguyen Wine Tourism in Bordeaux Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora Emerging Issues in Winery Tourism Liz Thach Wine Tourism in China Jinlin Zhao Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value Michael R. Santos and Vincent Richman Designing for Sales: Winery Design and the Visitor Experience Douglas Thornley and Gould Evans Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism Albert Stockl and Wolfram Rinke Effective Winery Tasting Room Management Stephanie Friedman Service Quality, Brand Loyalty, and Wine Tourism Melissa A. Van Hyfte Exploring an Effective Winery Revenue Management Strategy Kyuho Lee Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study Michael R. Santos and Vincent Richman The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis Edward Ragg Index "The unique book presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics: understanding product development and marketing for wineries as tourism entities; understanding key managerial issues on winery tasting room management; exploring winery revenue management; understanding the key theories of winery service quality management; understanding the key concepts of financial management on winery management; and more. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners."-- Provided by publisher