Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition) Building Bridges between Sciences, Engineering and Business Management

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management. This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies. Contents: Managing the Creative Process in a Cross-Functional Global Environment; Product Concept Development in a Competitive Market Place; Business Analysis and Market Potential; Getting a Product from the Laboratory to the Market; Commercialization of New Technology. 1. Managing the creative process in a cross-functional global environment. case 1. The WINDEX 1200: aircraft development. case 2. Anderson Research Institute: marketing of a new technology. case 3. Flatplains Robotics International -- 2. Product concept development in a competitive market place. case 4. Phytoremediation: a natural solution to environmental contamination. case 5. Commercialization of refractory innovation. case 6. Management training issues in engineering-driven companies: the case of Ultrahone, Inc. case 7. The Rover project: a corporate start-up within TechCo -- 3. Business analysis and market potential. case 8. Apple Construction Company: how to stay away from low bid customers and non-valuable dyadic relations. case 9. SSI Technologies (A). case 10. Lifton Hydra team. case 11. Eggsercizer - "the world's smallest exercise machine". case 12. Decision support for stage-gate processes -- 4. Getting a product from the laboratory to the market. case 13. Biosolutions incorporated: a company in search of financing. case 14. Implementing ISO 22000 standards to enhance safety in food supply chains. case 15. SH a.s.: a company in search of its market options. case 16. Intuit ProSeries (A). case 17. Illustrated items' immortal etchants -- 5. Commercialization of new technology. case 18. New product launch and marketing research findings. case 19. Borono-198: new product marketing strategy. case 20. From laboratory bench to marketplace - the "Chontrol" story: a legacy to government-academia-industry partnerships "Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management. This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies."--Book cover This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome Edited By George Tesar ... [et Al.]. Previous Ed.: 2004. Includes Bibliographical References And Index. Includes Web Resources.