Strategic Sport Management: Sustainability of Sports Clubs (Contributions to Management Science)

"Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified"--Publisher's description Contents 6 Chapter 1: Introduction 8 Chapter 2: From Management to Sport Management 9 2.1 Management Development and Interpretation 10 2.2 Sports Management and Specifics 15 2.3 Manager as a Key Person in a Sports Club 22 2.4 Strategic Management Process and Application to Sports Environment 28 2.4.1 Setting a Vision 33 2.4.2 Current State Analysis 33 2.4.3 Strategy Creation 35 2.4.4 Strategy Implementation 36 2.4.5 Strategy Assessment 37 References 37 Chapter 3: Sport and Sport Environment 41 3.1 Definition of Sport and Sports Industry 41 3.2 Individual and Team Sport 45 3.3 Three Sports Sectors 46 3.3.1 Public Sector 46 3.3.2 Non-profit/Voluntary Sector 49 3.3.3 Professional/Commercial Sector 51 3.3.4 Case Study: Public Sector-Small Country Sports Policy 53 3.3.4.1 Finland 53 3.3.4.2 New Zealand 54 3.3.4.3 Jamaica 54 3.3.4.4 Lebanon 54 3.3.4.5 Qatar 55 3.3.4.6 Hong Kong 55 3.3.4.7 Slovakia 56 3.3.4.8 Conclusion 56 3.3.5 Case Study: Non-profit Sector-Soccer and Politics 57 3.3.5.1 Conclusion 59 3.3.6 Case Study: Commercial Sector-NHL Expansion 59 3.4 Sport Culture Role and Development 60 3.4.1 Case Study: Foreign Players Impact on Success in Soccer 68 3.4.1.1 English League 69 3.4.1.2 Spanish League 69 3.4.1.3 German League 70 3.4.1.4 Italian League 71 3.4.1.5 French League 71 3.4.1.6 Total 73 3.4.1.7 Conclusion 74 3.5 Sports Organizations Funding 74 3.5.1 Broadcasting Rights and TV Contracts 78 3.5.1.1 Tickets 79 3.5.1.2 Souvenirs 79 3.5.1.3 Sponsorship 80 3.5.1.4 Advertising 83 3.5.1.5 Government 83 3.5.1.6 International Federations (Grants and Prize Money) 83 3.6 Sport Cooperation and Management 83 References 87 Chapter 4: Sustainable Management of Sports Organizations 93 4.1 Key Stakeholders 93 4.1.1 Stakeholder Involvement Model Recommendations 97 4.1.2 Case Study: Sports Clubs-Stakeholder Relations in the USA 98 4.1.2.1 Topic Introduction 98 National Hockey League-Pittsburgh Penguins 98 National Basketball Association-Golden State Warriors 98 Major League Soccer-Los Angeles Galaxy 99 4.1.2.2 Environment Description 99 4.1.2.3 Results 100 Sports Clubs-Members Relations 100 Sports Clubs-Media Relations 101 Sports Clubs-Fans Relations 102 Sports Clubs-Community Relations 102 Club Responsibility Towards Itself 104 Sports Clubs-Sponsors Relations 109 4.1.2.4 Conclusion 109 Sports Club-Employee Issues 109 Sports Club-Sponsor Issues 109 Sports Club-Media Relations Best Practices 110 Sports Club-Fans Relations Best Practices 110 Sports Club-Community Relations Best Practices 110 Sports Clubs Responsibility to Itself Best Practices 111 4.2 Setting Objectives for Sustainability 111 4.3 Strategic Management Process and Bottlenecks 112 4.3.1 Vision 114 4.3.2 Analysis 116 4.3.3 Goal 119 4.3.4 Implementation 121 4.3.5 Assessment and Control 124 4.3.6 Case Study: Sports Clubs Demise Causes 125 4.3.6.1 Conclusion 133 4.3.7 Case Study: Startup Club Strategic Management 135 4.3.7.1 Vision and Background Analysis 135 4.3.7.2 Objective-Sport Success 136 4.3.7.3 Objective-Sustainable Funding 137 4.3.7.4 Objective-Youth Development 138 4.3.7.5 Objective-Community Building 138 4.3.7.6 Assessment and Control 140 4.3.7.7 Conclusion 141 4.4 Strategic Management Process Principles 141 References 143 Chapter 5: Conclusion 149