رنسانس استراتژیک: تفکر جدید و ابزارهای نوآورانه برای ایجاد استراتژی‌های بزرگ شرکتی... با استفاده از بینش‌های تاریخ و علم

Great business strategies, like great discoveries, are inspired acts of creation, brilliantly synthesizing disparate ideas into something surprising and new. In the history of science, think of John Snow's inspiration to chart London's cholera outbreak on a city map, thus pinpointing the city's water systems as the disease-spreading culprit...and founding the science of epidemiology in the process. In the world of business, look to Fred Smith's hub-and-spoke overnight delivery concept, an unheard of idea that gave birth to FedEx--and an indispensable service the world never knew it needed! STRATEGIC RENAISSANCE adds to the roster of great discoveries by linking the formation of business strategy to such fields as science, philosophy, and history--to supply an original and sophisticated new approach to strategic thinking. The book uncovers the principles and guidelines--along with an abundance of hard-hitting examples--for moving beyond an outdated "sustainable competitive advantage" model and embracing a dynamic "opportunity creation and exploitation" approach. Readers learn how to: * Dissect the four key elements of a great business strategy * Generate, test, and refine strategic hypotheses--the kind that outmaneuver the conventional approaches of competitors * Develop strategic breakthroughs, decide which to pursue, and exploit the winners * Understand how corporate culture can sabotage effective strategy, and ensure that doesn't happen * Plus 81 "do's and don'ts" on the road to a great corporate strategy. 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"If your company needs to develop a more scientific strategic approach - one that's sophisticated and creative, yet rigorous and results-oriented - this book is for you." "You've probably discovered that the old strategic approaches, including the pet concept of sustainable competitive advantage, just aren't working. Traditional companies - maybe yours? - find themselves being pushed into risky mergers and other catch-up moves to stay afloat in roiling seas." "The preferable way is to set your own course by systematically creating and exploiting opportunity. That is what visionary thinkers have always done, and it's what Strategic Renaissance shows you how to do. This guide is packed with models of corporate strategies, based on revolutionary concepts drawn from science, philosophy, military and political history, and business history - strategies with surprising lessons for your organization's success." "Evan M. Dudik shows you how to apply the key elements of great business strategy. You'll learn how to objectively assess business conditions (be prepared to trash most of what you know about market research!), formulate and test a resulting if-then hypothesis, and proceed with strategies that can truly change your company's direction." "Here are all the tools you need to analyze your company's current strategic efforts and create new ones with greater chances to succeed."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved Annotation New Thinking and Innovative Tools to Create Great Corporate Strategies ... Using Insights from History and Science