Strategic Communication, Corporatism, And Eternal Crisis: The Creel Century (routledge Focus On Public Relations)

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s. Cover 1 Title 4 Copyright 5 Dedication 6 Contents 8 Preface 9 1 Introduction 10 2 National Disunity in an Age of New Human Sciences 23 3 Theorising the CPI 37 4 Globalising Technique 56 5 Neofeudal Corporatism and Its Discontents 74 6 The Military Entertainment Complex: Then and Now 88 7 As We Disappear . . . 104 References 117 Index 131 Introduction -- National Disunity In An Age Of New Human Sciences -- Theorising The Cpi -- Globalising Technique -- Neofeudal Corporatism And Its Discontents -- The Military Entertainment Complex : Then And Now -- As We Disappear -- References -- Index. Phil Graham. Includes Bibliographical References And Index.