Stop Stealing Sheep & Find Out How Type Works, Third Edition

After two decades as one of the world’s best-selling books on designing with type — including editions in Korean, German, Russian, Portuguese, and Polish — __Stop Stealing Sheep & find out how type works__continues to educate, entertain, and enlighten design students and type lovers around the globe. In this third edition, acclaimed type designer Erik Spiekermann brings his type classic fully up to date on mobile and web typography. He also includes scores of new visual examples on how to effectively communicate with type and a full selection of new typefaces that are used and referenced throughout the book. If you use type — and these days, almost everyone does — Spiekermann’s engaging, common-sense style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design. Compact, yet rich with anecdotes and visual examples, the handbook’s multilayered design not only makes for a fun, fast read; it also invites exploration, ensuring you learn something new each and every time you open it up. Annotation After two decades as one of the world's best-selling books on designing with type -- including editions in Korean, German, Russian, Portuguese, and Polish -- Stop Stealing Sheep & find out how type works continues to educate, entertain, and enlighten design students and type lovers around the globe. In this third edition, acclaimed type designer Erik Spiekermann brings his type classic fully up to date on mobile and web typography. He also includes scores of new visual examples on how to effectively communicate with type and a full selection of new typefaces that are used and referenced throughout the book. If you use type -- and these days, almost everyone does -- Spiekermann's engaging, common-sense style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design. Compact, yet rich with anecdotes and visual examples, the handbook's multilayered design not only makes for a fun, fast read; it also invites exploration, ensuring you learn something new each and every time you open it up. A bestselling design classic, Stop Stealing Sheep & find out how type works has inspired and enlightened designers for 20 years with its bold, engaging design and entertaining approach to type education. In this third edition, internationally acclaimed designer Erik Spiekermann brings the book up to date with an all-new chapter on mobile and web typography as well as new images and typefaces used and referenced throughout. If you use type--and these days, almost everyone does--Spiekermann's engaging, commonsense style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design. Contents......Page 6 Chapter 1 Type is everywhere......Page 10 Chapter 2 What is type?......Page 28 Chapter 3 Looking at type......Page 40 Chapter 4 Type with a purpose......Page 62 Chapter 5 Type builds character......Page 80 Chapter 6 Types of type......Page 104 Chapter 7 How it works......Page 136 Chapter 8 Putting it to work......Page 156 Chapter 9 Type on screen......Page 174 Chapter 10 There is no bad type......Page 182 Chapter 11 Final form......Page 198 Bibliography......Page 201 F......Page 204 S......Page 205 Z......Page 206 D......Page 207 M......Page 208 Z......Page 209 Credits......Page 210 In this third edition of Stop stealing sheep, type designer Erik Spiekermann brings his type classic fully up to date on mobile and web typography. He also includes scores of new visual examples on how to effectively communicate with type and a full selection of new typefaces that are used and referenced throughout the book. If you use type - and these days, almost everyone does - Spiekermann's engaging style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design Explains What Type Is, Demonstrates How To Select It, And Examines Its Use In Printed Communication. Type Is Everywhere -- What Is Type? -- Looking At Type -- Type With A Purpose -- Type Builds Character -- Types Of Type -- How It Works -- Putting It To Work -- Type On Screen -- There Is No Bad Type -- Final Form. Erik Spiekermann. Includes Bibliographical References And Indexes. A guide to typography. It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display.