Stop asking for referrals : a revolutionary new strategy for building a financial service business that sells itself

Financial industries coach and consultant Steve Wershing provides financial services professionals with the newest, most effective sales and marketing strategies for getting more referrals than ever.Stop Asking for Referrals helps financial services professionals ensure that clients mention them to their friends when the opportunity arises. It guides advisors through the process of designing a communication strategy to promote referrals, teaches them how to have “the new referral conversation” with clients, and shows how to utilize the changes to promote referrals from other professionals and “centers of influence.” The book provides systematic advice on how and why to define a target market niche, communicate messages effectively, and harness the natural, normal social interactions of clients to serve marketing efforts—all without intruding on their lives or making them feel uncomfortable. In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. "In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that." -- from Amazon.com Provides the tools that you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. This title helps you learn how to use client feedback to benefit your business, create your service package, and bring in new business. Why you need to stop asking for referrals How and why referrals happen Who's your target? What's so special about you? Your clients know better than you do Owning a spot on the client's brain Promoting your new identity The new referral conversation Centers of influence Your referral marketing strategy.