Steve Jobs: A Biografia (Em Portugues do Brasil)

O livro, baseado em mais de quarenta entrevistas com Jobs ao longo de dois anos - e entrevistas com mais de cem familiares, amigos, colegas, adversarios e concorrentes -, narra a vida atribulada do empresario extremamente inventivo e de personalidade forte e polemica, cuja paixao pela perfeicao e cuja energia indomavel revolucionaram seis grandes industrias: a computacao pessoal, o cinema de animacao, a musica, a telefonia celular, a computacao em tablet e a edicao digital.Numa epoca em que as sociedades de todo o mundo tentam construir uma economia da era digital, Jobs se destaca como o simbolo maximo da criatividade e da imaginacao aplicada a pratica.Embora tenha cooperado com esta obra, Jobs nao pediu nenhum tipo de controle sobre o conteudo, nem mesmo o direito de le-lo antes de ser publicado. Nao estabeleceu nenhum limite: pelo contrario, incentivou seus conhecidos a falarem com franqueza. "Fiz muitas coisas que nao acho louvaveis, como ter engravidado minha namorada aos 23 anos de idade e a maneira como encaminhei a questao", disse ele. "Mas nao tenho nenhum segredo a esconder."Jobs fala com franqueza, e as vezes com brutalidade, sobre os companheiros de trabalho e os concorrentes. Do mesmo modo, seus amigos, inimigos e colegas apresentam um painel com as paixoes, os demonios, o perfeccionismo, os desejos, o talento artistico, as manias e a obsessao controladora que formaram sua atitude empresarial e os produtos inovadores que criou.Jobs e capaz de levar a furia e ao desespero quem esta perto dele. Mas a personalidade e os produtos, assim como um hardware e um software da Apple, estao unidos num mesmo sistema integrado. Sua historia e ao mesmo tempo uma licao e uma advertencia, e ilustra a capacidade de inovacao e de lideranca, o carater e os valores de um homem que ajudou a construir o futuro. This is the exclusive biography of Steve Jobs. Based on more than forty interviews with Jobs conducted over two years, as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues the author has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values Based on more than forty interviews with Jobs conducted over two years -- as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues -- Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. - Publisher. Copyright......Page 3 Sumário......Page 13 Introdução......Page 67 Personagens......Page 91 1. Infância......Page 112 2. Um estranho casal......Page 203 3. O abandono......Page 248 4. Atari e a Índia......Page 301 5. O Apple i......Page 362 6. O Apple ii......Page 432 7. Chrisann e Lisa......Page 497 8. Xerox e Lisa......Page 525 9. Abrindo a empresa......Page 571 10. Nasce o Mac......Page 596 11. O campo de distorção da realidade......Page 634 12. O design......Page 667 13. Construindo o Mac......Page 714 14. Entra Sculley......Page 776 15. O lançamento......Page 825 16. Gates e Jobs......Page 881 17. Ícaro......Page 926 18. NeXT......Page 1070 19. Pixar......Page 1193 20. Um sujeito comum......Page 1245 21. Toy story......Page 1392 22. A segunda vinda......Page 1435 23. A restauração......Page 1492 24. Pense diferente......Page 1599 25. Princípios de design......Page 1655 26. O iMac......Page 1691 27. Presidente executivo......Page 1731 28. Lojas da Apple......Page 1783 29. O hub digital......Page 1827 30. A iTunes Store......Page 1906 31. Homem musical......Page 1988 32. Pixar......Page 2054 33. Os Macs do século xxi......Page 2134 34. Primeiro round......Page 2170 35. O iPhone......Page 2230 36. Segundo round......Page 2278 37. O iPad......Page 2344 38. Novas batalhas......Page 2434 39. Ao infinito......Page 2499 40. Terceiro round......Page 2559 41. Legado......Page 2658 Fontes......Page 2709 Notas......Page 2717 Créditos das imagens......Page 2781 Agradecimentos......Page 2785 Sobre o autor......Page 2789