Staying Fijian : Vatulele Island Barkcloth and Social Identity

Barkcloth, or __masi__, is the traditional art form of the women of Vatulele Island. Its manufacture continues to flourish, even increase, while many other arts are declining, despite the fact that most of its functional roles have been usurped by Western cloth and paper. This book explores this apparent paradox and concludes that the reasons lie in the ability of its identity functions to buffer the effects of social stress. This is so for not only Vatuleleans but all Fijians. It is argued that the resultant strong indigenous demand has caused the efflorescence in barkcloth manufacture and use, contrary to the common assumption that the tourism market is the "savior" of art. This cultural vigor, however, has social costs that are explored here and weighed against its benefits. Rod Ewins locates a very local activity in both national and global contexts, historically, sociologically, and theoretically.

Nancy Rosenberger investigates the nature of long-term resistance in a longitudinal study of more than fifty Japanese women over two decades. Between 25 and 35 years of age when first interviewed in 1993, the women represent a generation straddling the stable roles of post-war modernity and the risky but exciting possibilities of late modernity. Rosenberger builds a conceptual framework of long-term resistance that undergirds the struggles and successes of modern Japanese women. Her findings resonate with broader anthropological questions about how change happens in our global-local era and suggests a useful model with which to analyze ordinary lives in the late modern world.

Rosenberger's analysis establishes long-term resistance as a vital type of social change in late modernity where the sway of media, global ideas, and friends vies strongly with the influence of family, school, and work. Women are at the nexus of these contradictions, dissatisfied with post-war normative roles in family, work, and leisure and yet committed to a search for self that shifts uneasily between self-actualization and selfishness. The women's rich narratives and conversations recount their ambivalent defiance of social norms and attempts to live diverse lives as acceptable adults. In an epilogue, their experiences are framed by the aftermath of the 2011 earthquake and tsunami, which is already shaping the future of their long-term resistance.

Drawing on such theorists as Ortner, Ueno, the Comaroffs, Melucci, and Bourdieu, Rosenberger posits that long-term resistance is a process of tense, irregular, but insistent change that is characteristic of our era, hammered out in the in-between of local and global, past and future, the old virtues of womanhood and the new virtues of self-actualization.

"Barkcloth, or masi, is the traditional art form of the women of Vatulele Island. Its manufacture continues to flourish, even increase, while many other arts are declining, despite the fact that most of its functional roles have been usurped by Western cloth and paper. This book explores this apparent paradox and concludes that the reasons lie in the ability of its identity functions to buffer the effects of social stress. This is so for not only Vatuleleans but all Fijians. It is argued that the resultant strong indigenous demand has caused the efflorescence in barkcloth manufacture and use, contrary to the common assumption that the tourism market is the "savior" of art. This cultural vigor, however, has social costs that are explored here and weighed against its benefits. Rod Ewins locates a very local activity in both national and global contexts, historically, sociologically, and theoretically."--Publisher description. Contents List of Illustrations Preliminary Notes Preface 1. Introduction 2. Staying Fijian: Vatulelean Identity, Change and Stress 3. Indigenous Art Or Airport Art? 4. Art, Meaning and Myth 5. Barkcloth’s Ascribed and Inscribed Meanings 6. Ritual in Vatulele 7. Goods Production and Distribution 8. From Non-Ritual Trade to Cottage Industry 9. In Conclusion (and Anticipation...) Notes Bibliography Glossary of Vatulelean and Standard Fijian Index