Start at the End : How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

Praise for Start at the End

"Start at the End shows business owners how to dream big . . . and then achieve those dreams."
—MARSHALL GOLDSMITH, Author of New York Times bestsellers, MOJO and What Got You Here Won't Get You There

"A company without a vision can't succeed. And a vision without a plan is the recipe for failure. Start at the End shows you how to get both—the right vision and the right plan to achieve it. Proceeding in business without this is foolish."
—KEVIN HARRINGTON, ABC Shark Tank Judge and Author, Act Now!: How I Turn Ideas into Million-Dollar Products

"If you want to do more faster and excel as an entrepreneur, you better have the right vision and plan. Start at the End helps you to get it right."
—BRAD FELD, Managing Director of Foundry Group and Coauthor, Venture Deals and Do More Faster

"Can't understand why your business isn't growing the way you want it to? Read Start at the End. This straightforward book will put you on the path to success, show you the steps to take, and provide the tools you need to stay on track until you reach your goal."
—RIEVA LESONSKY, CEO, GrowBiz Media

Whether your goal is selling millions of your product or service, expanding operations to a new location, or generating more profits, Start at the End provides a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved success and shows you exactly how to achieve your ultimate goals.

Olsher shows you how to cultivate a life of purpose, conviction, and contribution by identifying and creating a plan of action for bringing the one thing you were born to do to fruition. By identifying what puts fire in your soul, you'll be able to retrain your brain, and become who you were born to be The end of your business Confirming the opportunity Goals and milestones Achieving your financial metric goals.