Standortmarketing (Forum Marketing Und Management) (German Edition) (Forum Marketing und Management, 1)

Style guides come in many shapes and sizes, usually focused toward scientific or academic use only. However, business writing is a space occupied by many individuals that has not been given the attention it deserves. The Style Guide for Business Writing, Second Edition, is designed specifically to assist business writers in both the public and private sector, including those publishing with English as a second language; authors of academic papers; business book authors; financial journalists; and writers of reports, proposals or even just e-mail and memoranda. This book provides a comprehensive guide to clear and precise writing that will help develop basic communication skills for the beginner, and refresh the basics for the experienced business writer. Major topics are arranged alphabetically and the cross references and index enable quick and easy access to information. Michael C. Thomsett is a market expert, author, speaker, and coach. His many books include Stock Market Math, Candlestick Charting, The Mathematics of Options, and A Technical Approach to Trend Analysis. Vorwort Inhaltsübersicht 1. Internationaler Wettbewerb der Wirtschaftsstandorte 2. Standortentscheidungen der Standortnachfrager 3. Standortmarketing-Konzept für Standortanbieter 4. Standortanalyse 5. Normatives Standortmanagement 6. Strategisches Standortmanagement 7. Operatives Standortmanagement Literaturverzeichnis Stichwortverzeichnis