Sports Publicity: A Practical Approach (Sport Management in Practice) (Sport Management in Practice)

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry* Features multiple case studies per chapter taken from the authors vast experience in PR in sport* Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward* Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Featuring chapters that emphasize and instruct regarding the importance of good writing and speaking, this book also looks at themse such as: how to effectively deal with international media the expectations of non-American press with American athletes how non-American athletes deal with American media respecting traditions and avoiding stereotypes This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector. sdarticle......Page 1 sdarticle_001......Page 2 sdarticle_002......Page 3 sdarticle_003......Page 14 sdarticle_004......Page 31 sdarticle_005......Page 50 sdarticle_006......Page 68 sdarticle_007......Page 88 sdarticle_008......Page 113 sdarticle_009......Page 138 sdarticle_010......Page 162 sdarticle_011......Page 181 sdarticle_012......Page 201 sdarticle_013......Page 222 sdarticle_014......Page 240 sdarticle_015......Page 266 sdarticle_016......Page 289 sdarticle_017......Page 299 sdarticle_018......Page 309 sdarticle_019......Page 311 sdarticle_020......Page 313 sdarticle_021......Page 320 sdarticle_022......Page 323 sdarticle_023......Page 328 sdarticle_024......Page 339 sdarticle_025......Page 347 sdarticle_026......Page 350 "Sports Publicity offers a unique, practical insight to the often overlooked but vastly important aspect of effective publicity and public relations within a sport organization. Written by industry vet Joseph Favorito [former head of publicity for the New York Knicks and Philadelphia 76ers (NBA)], Sports Publicity offers a diverse look at the various aspects of sport public relations and publicity, delving into the history of the field as well as providing perspective on where it is going with the burgeoning popularity of various new media."--Jacket Explaining the business, where it was, where it is now Getting started, building contacts and volunteerism Reading, writing, and speaking, and not just in English How and what to pitch Working in the colleges Working with a professional team Working with an individual sport and athlete The league publicity office Women's sports and athletics The press conference Crisis management Promoting sports in a global environment The agency side What's next? : the new age of sports PR.