Sports and Entertainment Marketing (WinningEdge Titles)

3rd edition. — Thomson South-Western, 2008. — 407 p. — ISBN-10: 0-538-44514-9. sports and entertainment marketing. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. what Is Sports and Entertainment Marketing? Marketing Basics. Sports Marketing. Entertainment Marketing. Sports and Entertainment Means Business. Sports and Entertainment Economics. Risk Management. Business Ethics. Financial Analysis. The Wide World of Sports and Entertainment. Industry Segments. Special Marketing Tools. Destinations: Travel and Tourism. Worldwide Sports and Entertainment Events. Hit a Home Run with Customers. The Marketing Concept. Discover What People Want. Target Markets. Customer Service. Marketing-Information Management. The Need for Speedy Information. The Marketing Research Process. Managing the Information. The Marketing Game Plan. The Game Plan. Entertainment and Sports Strategies. Mapping the Plan. [This text] explore[s] the intriguing world of sports and entertainment from the perspective of marketing. Sports and entertainment topics, popular with people of all ages, continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the sports and entertainment industries.-Back cover SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep