Sport As a Business : International, Professional and Commercial Aspects

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization INTRODUCTION Sport as Business: International, Professional and Commercial Aspects-- H. Dolles & S. Soderman PART I: SPORT CONSUMERS PERSPECTIVE 'As American as mom, apple pie and Dutch soccer?' The team identification of foreign Ajax F.C. supporters-- A.K. Kerr, N.F. Smith & A. Anderson Decision-making styles in purchasing sport products: An international comparison between American and Korean college students-- S. Bae Travel time elasticities in recreational sports: Empirical findings for the professionalization in sports facility management-- T. Pawlowski, C. Breuer & P. Wicker PART II: SPORT EVENTS AND SPORT FACILITIES Perceptions of the impacts of major commercial sport event-- C. Auld, K.M. Lloyd & J. Rieck Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics-- A.N. Eagleman & E.L. McNary Valorisation of sports facilities: A representation of the global value-- B. Auge, A. Pedenon & A. Vernhet PART III: SPORT ORGANIZATIONS AND GOVERNANCE Sports organizations, professionalisation and organizational conflict: A review of the literature-- J. Schulz International and professional dimensions of National Governing Bodies: Insights from the Gaelic Athletic Association-- A. Bourke The role of the central broker and its influence on effectiveness in an intentionally created sports professionalisation network-- S. Martin, M. Benson-Rea & N. Palakshappa Business ecosystem co-evolution: The Ultimate Fighting Championships-- S. Ford & C. Kerr Learning from failure: Is Major League Soccer repeating the mistakes of the North American Soccer League?-- J.D. Francis Learning from success: Implementing a professional football league in Japan-- H. Dolles & S. Soderman Front Matter....Pages i-xvi Sport as a Business: Introduction....Pages 1-12 Front Matter....Pages 13-13 ‘As American as Mom, Apple Pie and Dutch Soccer?’: The Team Identification of Foreign Ajax FC Supporters....Pages 15-34 Decision-making Styles in Purchasing Sport Products: An International Comparison Between American and Korean College Students....Pages 35-52 Travel Time Elasticities in Recreational Sports: Empirical Findings for the Professionalization in Sports Facility Management....Pages 53-71 Front Matter....Pages 73-73 Perceptions of the Impacts of Major Commercial Sport Events....Pages 75-98 Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics....Pages 99-114 Enhancing Public Sports Facilities: A Representation of the Global Value....Pages 115-134 Front Matter....Pages 135-135 Sports Organizations, Professionalization and Organizational Conflict: A Review of the Literature....Pages 137-152 International and Professional Dimensions of National Governing Bodies: Insights from the Gaelic Athletic Association....Pages 153-169 The Role of Central Brokers and Their Influence on Effectiveness in an Intentionally Created Sports Professionalization Network....Pages 170-193 Business Ecosystem Co-evolution: The Ultimate Fighting Championships....Pages 194-212 Learning from Failure: Is Major League Soccer Repeating the Mistakes of the North American Soccer League?....Pages 213-227 Learning from Success: Implementing a Professional Football League in Japan....Pages 228-250 Back Matter....Pages 251-263 Sport today has developed into a major industry in the global market place. Sport businesses build global brands and, increasingly, develop modes of international operation. The proliferation of information technology has made it possible for the sports industry to serve the needs of fans all over the world. They can consume an event real-time or recorded from virtually anywhere. Within this, the opportunities for the promotion of sport, and the benefits for sport and its partners, are significant. This book seeks to provide a deeper understanding of sport's unique development, its challenges in governance and its logic of value co-creation, as well as the advancement of the sports industry and the management of sports facilities towards internationalization, professionalization and commercialization. It covers examples from Europe, Asia, North America, Australia and New Zealand "Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation."-- Provided by publisher