Sport, Advertising and Global Promotional Culture : Identities, Commodities, Spaces and Spectacles

Cover Half Title Series Page Title Page Copyright Page Dedication Table of Contents List of Figures and Table Preface Acknowledgements List of Contributors 1 The Contemporary Landscape of Sport Advertising and Promotional Culture Part I: Signs, Economies and Spaces 2 The Sign of the Swoosh Within 21st-Century Economies of Sign Value 3 The Nike Swoosh and the Cultural Politics of Sign Economies 4 Sports Gambling Cultivation: The Sports-Media-Gambling Industrial Complex and the Rise of Integrative Media 5 The Paradoxical Politics of Barstool Sports’ Branding and Advertising in the Penn Entertainment Era 6 Environmental Pretense: Sport, Advertising and Greenwashing Part II: Identities, Commodities and Advertising 7 Selling the Revolution: The Accommodation of Radical Politics in Sport Advertising 8 The Big Game (Parental Consent Advised): Marketing Directly to Kids to Create Consumer Citizens 9 Valuing Disability: Economies of Visibility, Paralympic Cripvertising and the Disabled Body Politic 10 Corporate Cosmopolitanism, Glocalization and Cyber Ethno-Nationalism: Production and Consumption of Nike Japan’s Advertisement ‘You Can’t Stop Us: The Future Isn’t Waiting’ 11 Sport and Corporate Nationalism in India: Nike, Cricket and the Representation and Commodification of Indian Identity Part III: Gendered/Sexed Subjectivities and Advertising 12 “If You Let Me Play”: Girls’ Empowerment and Transgender Exclusion in Sports 13 (Post)Feminism and Football: An Exploration of Transnational Advertising at the FIFA23 Women’s World Cup 14 “Earnin’ It”: NFL Promotional Strategies to Engage Female Fans 15 “Playing For Our Team”: The WNBA, LGBTQ+ Advertising and Neoliberal Capitalism 16 Sport, Beer Advertising and Corporate Nationalism in Canada: Three Decades of Molson Beer Advertising’s Articulation of National Identity, Masculinity and Consumer Citizenship Index