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Spiral Dynamics - Leadership, Werte und Wandel: Eine Landkarte für das Business, Politik und Gesellschaft im 21. Jahrhundert

معرفی کتاب «Spiral Dynamics - Leadership, Werte und Wandel: Eine Landkarte für das Business, Politik und Gesellschaft im 21. Jahrhundert» نوشتهٔ Prof. Don Edward Beck; Christopher C. Cowan، منتشرشده توسط نشر Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) در سال 2014. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.

Spiral Dynamics: Der Wegweiser im Dickicht globaler Komplexität Komplexität, Beschleunigung, Dynamik – die Wirtschaft brodelt und kocht. Führung gleicht einem Tanz auf dem Vulkan, und immer mehr Manager müssen eine Flut von Informationen in neue Klarheit überführen. Genau hier setzen Don Beck und Christopher C. Cowan mit ihrem Modell von Spiral Dynamics an. Auf Basis so genannter Werte-Meme (WMeme), die Lebensstile, Glaubensmuster und Einstellungen hervorbringen, entwickeln die Autoren eine Methode, mit der sich Unternehmen, Individuen und wirtschaftliche Entwicklungen analysieren, bewerten und transformieren lassen. So eröffnet Spiral Dynamics einen völlig neuen Zugang zu Nachhaltigkeit, Diversity-Management und Leadership. Ein Buch für alle Manager, die nach einem Wegweiser im Dickicht globaler Komplexität suchen, denn Spiral Dynamics bildet – im Gegensatz zu herkömmlichen Management-Theorien – nicht nur Lösungen auf einer Entwicklungsebene ab, sondern wird der Gleichzeitigkeit verschiedener Muster, wie exorbitanten Gewinnen und Massenentlassungen, aufstrebenden Staaten und niedergehenden Industrien, auflebenden Wertemustern und Korruption, gerecht. Spiral Dynamics reveals the hidden codes that shape human nature, create global diversities, and drive evolutionary change. These magnetic forces attract and repel individuals, form the webs that connect people within organizations, and forge the rise and fall of nations and cultures. This book tracks our historic emergence from clans to tribes to networks and holograms; identifies seven Variations on Change, and adds power and precision to the design of human systems and 21st century leadership.Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada's Maclean's Magazine called 'The Theory that Explains Everything'. The authors mesh UK biologist Richard Dawkins' concept of 'memes' with Gravesian 'value systems' in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new 'Science of Memetics.'Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top-level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center. Now available in paperback, this bestselling book presents a new framework for understanding the dynamic forces at work in human affairs - not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace.Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of 'memes' and Clare W. Graves's 'Levels of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of [superscript v]MEMES represents a new element in the 'Science of Memetics' and why ideas resonate or not. Spiral Dynamics demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.

Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as:


  • Increasing cultural diversity.
  • Powerful new social responsibility initiatives.
  • The arrival of a truly global marketplace.

This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.

Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as: Increasing cultural diversity. Powerful new social responsibility initiatives. The arrival of a truly global marketplace. This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century. Presents a new framework for understanding the dynamic forces at work in human affairs - business, personal lives, education and geopolitics. Focuses on cutting-edge leadership, management systems, processes, procedures, and techniques. Explains how spiral dynamics synthesises changes such as increasing cultural diversity, social responsibility, and a global marketplace. Explores the concept of 'memes' and the 'Levels of Existence Theory.'
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