صحبت کردن به‌طور قانع‌کننده: راهنمای ضروری برای ارائه و سخنرانی‌های پویا

__To succeed in business, your message must be heard, understood and remembered. This book, with its combination of practical tips and case studies from the experts, will help you to become a more powerful and persuasive speaker, whether pitching for business or presenting to the Board. As a consultant in speech training, I can recommend it unreservedly. Clare Willis, Senior Consultant, Speak First Training, Londo YOU CAN BECOME A CONFIDENT PUBLIC SPEAKE Speaking is one of the most powerful ways of influencing others at work and in life. And yet for many of us, speaking in front of large or small groups of people is one of our greatest fears. __Speaking Persuasively__ shows you how to convert anxiety into effective communication. LEARN HOW TO GIVE DYNAMIC PRESENTATIONS AND SPEECHE Using real examples, __Speaking Persuasively__ shows you how to hone your speaking skills in business and politics, in the classroom and in the community. It explains how to order your material, attract the audience's attention (and keep it), control your voice and adapt your techniques for different situations. It also includes practical advice on making a successful business pitch, communicating across cultures and handling the media. __Speaking Persuasively__ is for anyone who wants to become a more persuasive and more impressive public speaker. __Valuable information that will make the first-timer more comfortable and the gifted public speaker more persuasive. Shari Armistead, Senior Media Advisor to Queensland Minister for Educatio __Strips away the mystery of the mass media performance. A useful guide for those on both sides of the microphone. Ellen Fanning, television and radio presenter______ To succeed in business, your message must be heard, understood and remembered. This book, with its combination of practical tips and case studies from the experts, will help you to become a more powerful and persuasive speaker, whether pitching for business or presenting to the Board. As a consultant in speech training, I can recommend it unreservedly. Clare Willis, Senior Consultant, Speak First Training, London YOU CAN BECOME A CONFIDENT PUBLIC SPEAKER Speaking is one of the most powerful ways of influencing others at work and in life. And yet for many of us, speaking in front of large or small groups of people is one of our greatest fears. Speaking Persuasively shows you how to convert anxiety into effective communication. LEARN HOW TO GIVE DYNAMIC PRESENTATIONS AND SPEECHES Using real examples, Speaking Persuasively shows you how to hone your speaking skills in business and politics, in the classroom and in the community. It explains how to order your material, attract the audience's attention (and keep it), control your voice and adapt your techniques for different situations. It also includes practical advice on making a successful business pitch, communicating across cultures and handling the media. Speaking Persuasively is for anyone who wants to become a more persuasive and more impressive public speaker. Valuable information that will make the first-timer more comfortable and the gifted public speaker more persuasive. Shari Armistead, Senior Media Advisor to Queensland Minister for Education Strips away the mystery of the mass media performance. A useful guide for those on both sides of the microphone. Ellen Fanning, television and radio presenter About the Authors......Page 1 Title Page......Page 3 Dedication......Page 5 Contents......Page 7 Acknowledgements......Page 9 Introduction......Page 11 Chapter 1 – Getting down to business: Think before you speak......Page 19 Chapter 2 – Getting to know your listeners......Page 30 Chapter 3 – Persuasive strategies: Calling up the past to make your point......Page 45 Chapter 4 – Preparing to present......Page 66 Chapter 5 – Structuring for listeners......Page 88 Chapter 6 – Using language......Page 108 Chapter 7 – Using non-verbal language......Page 125 Chapter 8 – Getting to know your voice......Page 153 Chapter 9 – Speaking across cultures......Page 175 Chapter 10 – Using technology......Page 182 Chapter 11 – Selling your ideas: Proposing and pitching......Page 202 Chapter 12 – Handling the media......Page 221 Chapter 13 – Developing leadership through speaking......Page 237 Appendix......Page 255 Further reading......Page 269 Notes......Page 271 Index......Page 281 A practical guide to making presentations and speeches to small and large groups. Using real examples, it explains how to order your material, attract the audience's attention, control your voice, use appropriate body language and adapt your techniques for different situations A thorough and practical guide to making presentations and speeches to small and large groups.