Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-Services)

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products"-- Provided by publisher Title Page 1 Copyright Page 2 Book Series 3 Editorial Advisory Board and List of Reviewers 5 Table of Contents 6 Detailed Table of Contents 9 Preface 16 Acknowledgment 20 Section 1: Social Perspectives of Consumer Behavior and Engagement 21 Chapter 1: The Concept of “Consumerism” from a Consumer Activist Perspective 22 Chapter 2: Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity 43 Chapter 3: Fuel Efficient Vehicles 57 Chapter 4: Customer Satisfaction in the Consumption of Green Products 80 Section 2: Consumer Behavior and Engagement in the Nexus of Marketing and Technology 114 Chapter 5: Marketing 4.0 115 Chapter 6: Effective Surveillance Management during Service Encounters 139 Chapter 7: Consumer Information Systems Research Agenda 161 Chapter 8: Consumer Information Systems as Services 175 Chapter 9: About the E-commerce Activities in Finnish Lapland - Perspectives of Consumers and Entrepreneurs 196 Section 3: Consumer Behavior and Engagement from a Macro Economic Context 217 Chapter 10: Do Stock Markets Comove in Emerging Economies? 218 Chapter 11: Nowcasting Capacity Utilization in Turkey 235 Section 4: Consumer Behavior and Engagement: Industry and Corporate Cases 268 Chapter 12: Consumption and Well-Being 269 Chapter 13: The Effect of the Marketing Strategy in Performance of the Pharmaceutical Sector 299 Chapter 14: The Aural Nature of Atmosphere in a Retail Setting 311 Chapter 15: Enhancing Retailer-Consumers Relationship through Everyday Sustainability 333 Chapter 16: Conquering the Digital Customer 355 Compilation of References 376 About the Contributors 433 Index 439 Content: Title Page Copyright Page Book Series Editorial Advisory Board and List of Reviewers Table of Contents Detailed Table of Contents Preface Acknowledgment Section 1: Social Perspectives of Consumer Behavior and Engagement Chapter 1: The Concept of "Consumerism" from a Consumer Activist Perspective Chapter 2: Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity Chapter 3: Fuel Efficient Vehicles Chapter 4: Customer Satisfaction in the Consumption of Green Products Section 2: Consumer Behavior and Engagement in the Nexus of Marketing and Technology Chapter 5: Marketing 4.0Chapter 6: Effective Surveillance Management during Service Encounters Chapter 7: Consumer Information Systems Research Agenda Chapter 8: Consumer Information Systems as Services Chapter 9: About the E-commerce Activities in Finnish Lapland -- Perspectives of Consumers and Entrepreneurs Section 3: Consumer Behavior and Engagement from a Macro Economic Context Chapter 10: Do Stock Markets Comove in Emerging Economies? Chapter 11: Nowcasting Capacity Utilization in Turkey Section 4: Consumer Behavior and Engagement: Industry and Corporate Cases Chapter 12: Consumption and Well-BeingChapter 13: The Effect of the Marketing Strategy in Performance of the Pharmaceutical Sector Chapter 14: The Aural Nature of Atmosphere in a Retail Setting Chapter 15: Enhancing Retailer-Consumers Relationship through Everyday Sustainability Chapter 16: Conquering the Digital Customer Compilation of References About the Contributors Index In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior. Abstract: "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.