Social Selling Mastery : Scaling Up Your Sales and Marketing Machine for the Digital Buyer

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence--online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change--top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.;Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer; Contents; Preface; Acknowledgments; Introduction: The Road Map to Digital Transformation; Level 0: Status Quo; Level 1: Random Acts of Social; Level 2: Building a Business Case: Linkedin or Social Media Training; Level 3: Scale: Social Selling Mastery; Level 4: Sales and Marketing Alignment; Level 5: Sales and Marketing Integration; How Do I Use This Book?; Part One: Creating a Mindset Shift for a Digital Transformation; Chapter 1: Why Do I Need to Change Now, Not Tomorrow? Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer Contents Preface Acknowledgments Introduction: The Road Map to Digital Transformation Level 0: Status Quo Level 1: Random Acts of Social Level 2: Building a Business Case: Linkedin or Social Media Training Level 3: Scale: Social Selling Mastery Level 4: Sales and Marketing Alignment Level 5: Sales and Marketing Integration How Do I Use This Book? Part One: Creating a Mindset Shift for a Digital Transformation Chapter 1: Why Do I Need to Change Now, Not Tomorrow? Chapter 2: Leadership Executive SummaryChapter 3: How Do I Drive Organizational Buy-in and Accountability? Plot Your Social Selling Mastery Hierarchy of Needs Your Steps to a Successful Implementation Priority Assertion Chapter 4: The Three Key Leadership Roles: Sales, Marketing, and Sales Operations/Enablement Outline Roles and Responsibilities 1. Sales Leader(s) 2. Marketing Leader(s) 3. Sales Operations/Enablement Leader(s) Chapter 5: Organizational Tools and Metrics for Social Selling Success Measure Behavioral Change Leading -> Current -> Lagging Indicators for Success. Leading IndicatorsCurrent Indicators Lagging Indicators Setting Up Your Leading Indicators Set Up Your Current Indicators Linkedin Sales Navigator As a Current Indicator Set Up Your Lagging Indicators Part Two: Social Selling Mastery for the Sales Professional Chapter 6: Start Building a Personal Brand Enrich Skillset This Journey Begins With a New Mindset Chapter 7: Develop Buyer-Centric Profiles: LinkedIn, Twitter, and Other Social Platforms Linkedin Photo Showcases Trust Your Linkedin Headline Is Your Elevator Value Statement The Linkedin Summary Completes the Story. Linkedin Recommendations Validate You'Re TrustworthyChapter 8: Find: Socially Surround a Buyer and the Buying Committee Mapping Your Sales World Toward Your Social World Multiplying Find: Socially Surrounding a Buyer Tactic 1: Find Buyers' Profiles on Linkedin, Twitter, and Google Tactic 2: Create Trigger-Based Alerts That Socially Surround Your Buyer 1. Advocates Search 2. New Hires and Appointed Leaders Search 3. Let's Find New Opportunities Search Tactic 3: Profiling a Buyer's Sphere of Influence Chapter 9: Educate: Leveraging Content to Shape a Buyer's Journey Acquiring Insights. Internally Driven InsightsExternally Captured Insights Delivering Insights Chapter 10: Engage: Touching "Every Deal, Every Day" with Social Media Where Do I Begin? Grow Your Slice of the Social-Reach Pie! Social Engagement: Your Touchpoint Cadence 1. LinkedIn Group Messages 2. LinkedIn InMail 3. Share or Comment on their LinkedIn Content Map Your Touchpoint Cadence Chapter 11: Develop: Scaling Up Your Social Networks Step 1: Check Your Digital Voicemails Step 2: Check Your Content Engagement Step 3: Grow By the Power of Three Chapter 12: Create a Social Selling Routine. A concrete framework for engaging today's buyer and building relationships

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence--online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer.

Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands.

• Reach and engage customers online
• Provide value and insight into the buying process
• Learn more effective Social Selling tactics
• Develop the relationships that lead to sales

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change--top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.Now, a decade later, Chet's daughter Amanda Holmes breathes new life into her father's classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clientsThis revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career.For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!

Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

• Learn the "Estimation of Effort" calculation to ensure you exceed your targets
• Make the Fourth Degree a way of life and defy mediocrity
• Discover the time management myth
• Get the exact reasons why people fail and others succeed
• Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

"Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success."-- "Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success"-- Provided by publisher Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clich1;s and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.-Learn the "Estimation of Effort" calculation to ensure you exceed your targets -Make the Fourth Degree a way of life and defy mediocrity -Discover the time management myth -Get the exact reasons why people fail and others succeed -Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Holmes offers proven strategies for:
• Management: Teach your people how to work smarter, not harder
• Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
• Sales: Perfect every sales interaction by working on sales, not just in sales
The Ultimate Sales Machine will put you and your company on a path to success and help you stay there! Time management secrets of billionaires : how to maximize your productivity and help your people do the same -- Instituting higher standards and regular training : preprogram your organization to run like a finely tuned machine -- Executing effective meetings : how to work together to improve every aspect of your company using workshop training -- Becoming a brilliant strategist : how to get up to nine times more impact from every move you make -- Hiring superstars : how to accelerate your growth by using high-octane talent at every level -- The high art of getting the best buyers : the fastest, least expensive way to dramatically increase sales -- The seven musts of marketing : turbocharge every aspect of your primary marketing efforts -- The eyes have it : attract and close more buyers by using more compelling visuals, plus the biggest mistakes everyone makes when presenting -- The nitty-gritty of getting the best buyers : step-by-step, day-by-day tactics to land your dream clients -- Sales skills : the deeper you go, the more you will sell -- Follow-up and client bonding skills : how to keep clients forever and dramatically increase your profits -- All systems go : setting goals, measuring effectiveness, and activating your master plan Today’s buyers are engaging sales professionals until much later in their buying process, however 74% of deals are awarded to the sales professional that was first to engage the buyer, and provide value and insights into the buying process. These juxtaposing statistics are showing the sales community that their approach to the buyer needs to change. Successful sales professionals have already recognized this change, and have begun leveraging Social Selling as a means to reach the buyer where they’re conducting due diligence – online. The challenge within a sales organization is the skill gap that’s occurring, as top performers have embraced and implemented Social Selling, while 70% of the sales force is stuck in “random acts of Social”. This book will follow the Sales for Life’s – Social Selling MasteryTM curriculum. This roadmap always starts with capturing the mindshare of business leadership, and flows... Counsels business professionals on how to achieve success through a combination of focus and discipline strategies, in a guide that advises readers against following trends and taking on too many projects while making recommendations on marketing effectively and perfecting the art of the sale. Reprint. Holmes has been named one of the top 20 change experts in the country by "Industry Week." He helps clients blow away both the competition and their own expectations with one piece of advice: focus. The author shows the 12 key strategies organizations can use to improve business Providing a key resource for sales and marketing professionals seeking a better way to connect with today's customer, this book shows you how to capture the mindshare of business leadership and turn relationships into sales. -- Résumé tiré du livre