Social Responsibility in the Global Market : Fair Trade of Cultural Products
معرفی کتاب «Social Responsibility in the Global Market : Fair Trade of Cultural Products» نوشتهٔ Mary Ann Littrell; Marsha Ann Dickson، منتشرشده توسط نشر Sage Publications در سال 1999. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
Annotation Social Responsibility in the Global Market provides a practical, non-exploitative alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dickson utilize in-depth case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATOs). These organizations foster artisan empowerment, cultural integrity and business sustainability. An integrative model synthesizes business conditions, tasks and skills imperative for effective functioning of a fair trade system in an increasingly global market. In addition, the book offers practical finance for practitioners in international development, socially responsible businesses and consumers concerned about the impact of their marketplace decisions. Social Responsibility In The Global Market Illuminates An Alternative Way Of Conducting Business That Bridges The Consumer's Social Concerns And The Producer's Financial Concern Through A Compatible, Nonexploitive, And Humanizing System Of Fair Trade. In-depth Case Studies Introduce Past Successes And Failures For Seven Alternative Trading Organizations (atos) As They Foster Artisan Empowerment, Cultural Integrity, And Business Sustainability. An Integrative Model Synthesizes Business Conditions, Tasks, And Skills Imperative For Effective Functioning Of A Fair Trade System In An Increasingly Competitive Global Market. Mary Ann Littrell And Marsha Ann Dickson's Treatment Of Atos Provides Useful Insights For Academics In Marketing, International Development, Entrepreneurship, And Anthropology. In Addition, The Book Offers Practical Finance For Practitioners In International Development, Socially Responsible Businesses, And Consumers Concerned About Impacts Of Their Marketplace Decisions.--jacket. I. Introduction To Fair Trade In The Global Market. 1. Philosophy, Practices, And Organizational Culture. 2. Scholarly Perspectives For Analysis Of Fair Trade -- Ii. Income, Justice, And Empowerment Through Fair Trade. 3. Ten Thousand Villages: A Mission-driven Journey. 4. Serrv: Alternative Distribution, Philosophical Considerations, And Hard Business Decisions. 5. Pueblo To People: Balancing Politics And Business. 6. Marketplace: Handwork Of India Soaring With Strong Wings 7. Focused Players With Pragmatic Approaches -- Iii. Diverse Stakeholders In The System Of Fair Trade. 8. Artisan Producer Groups: Our Hands Are Our Future 9. Ato Consumers: Creative, Practical, And Concerned. 10. Challenges In Product Development. Mary Ann Littrell, Marsha Ann Dickson. Includes Bibliographical References (p. 345-353) And Index. "This book unfolds rather like a good novel; it is compelling and convincing. The authors approach their topic with a great deal of background and superb organizational abilities. As the premise unwinds, readers are provided with excellent explanation and justification, as well as real-life accounts of people and their experiences. As a side benefit, the book also yields an admirable example of well-done qualitative case studies that are triangulated effectively with survey methods." --Sara U. Douglas, University of Illinois Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer′s social concerns and the producer′s financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson′s treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, this book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions. This study provides a practical, non-exploitative alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns
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