Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing. This Volume Provides Coverage Of The Latest Social-psychological Research Into Consumer Behavior, Including Cognitive And Affective Processes, Media Influences, And Self-regulation. Introduction: A Tale Of Two Disciples. What's Social About Consumer Behavior? / Michaela Wänke -- Social Psychology And Consumer Psychology : An Unexplored Interface / Robert S Wyer, Jr., Rashmi Adaval -- The Construal Of Consumer Judgments And Decisions. Psychological Distance And Consumer Behavior : A Construal Level Theory Perspective / Tal Eyal, Nira Liberman, Yaacov Trope -- The Rational Unconscious : Conscious Versus Unconscious Thought In Complex Consumer Choice / Ap Dijksterjuis ...[et Al.] -- Brands And Successful Brand Extensions : A Social Psychology Perspective On Economic Questions / Herbert Bless, Rainer Greifeneder -- Compensatory Reasoning In Choice / Alexander Chernev, Ryan Hamilton -- Affective And Cognitive Feelings In Consumer Judgment. Conditioning As A Source Of Liking : There Is Nothing Simple About It / Jan De Houwer -- The Lexicon And Grammar Of Affect As Information In Consumer Decision Making : The Gaim / Michel Tuan Pham -- When Thinking Is Difficult : Metacognitive Experiences As Information / Norbert Schwarz, Hyunjin Song, Jing Xu -- Social And Media Influences On Judgment And Behavior. Cross-cultural Issues In Consumer Behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli -- Television Viewing And Social Reality : Effects And Underlying Processes / L.j. Shrum -- Normative Influences On Consumption And Conservation Behaviors / Noah J. Goldstein, Robert B. Cialdini -- Taking The Target's Perspective : The Persuasion Knowledge Model / Anna Kirmai, Margaret C. Campbell -- Goals And Self-regulation. The Persuasive Power Of Regulatory Fit / Angela Y. Lee, Tory Higgins -- The Impulsive Consumer : Predicting Consumer Behavior With Implicit Reaction Time Measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke -- The Dynamics Of Self-regulation : When Goals Commit Versus Liberate / Ayelet Fishbach, Ying Zhang. Edited By Michaela Wänke. Includes Bibliographical References And Index.