Social Networking: Redefining Communication in the Digital Age (The Fairleigh Dickinson University Press Series in Communication Studies)

Social Networking: Redefining Communication in the Digital Age addresses a subject matter of keen interest to academics and practitioners alike and fulfills a pressing demand in social network literature by bringing together international experts from the fields of communication, new media technologies, marketing and advertising, public relations and journalism, business, and education. In this volume contributors traces online social networking practices across national borders, cultural confines, and geographic limits. It delves into the socioeconomic, political, cultural, and professional dimensions of social networking around the globe, and explores the similarities, distinctions, and specific characteristics of social media networks in culturally diverse settings. The chapters offer an important contribution to the scholarly research on the uses and applications of online social networking around the world, and will have an impact on a broad range of academic fields. Overall, the volume provides a much-needed forum for sharing innovative research practices and exchanging new ideas among academics and industry professionals. "Social Networking: Redefining Communication in the Digital Age fulfills a pressing demand in social network literature by bringing together international experts from the fields of communication, new media technologies, marketing and advertising, public relations and journalism, business, and education. In this volume contributors traces online social networking practices across national borders, cultural confines, and geographic limits. The book delves into the socioeconomic, political, cultural, and professional dimensions of social networking around the globe, and explores the similarities, distinctions, and specific characteristics of social media networks in diverse settings. The chapters offer an important contribution to the scholarly research on the uses and applications of online social networking around the world and pertain to a broad range of academic fields. Overall, the volume addresses a subject matter of keen interest to academics and practitioners alike and provides a much-needed forum for sharing innovative research practices and exchanging new ideas"--Publisher "Fulfills a pressing demand in social network research by bringing together international experts from the fields of communication, new media technologies, marketing and advertising, public relations and journalism, business, and education. In this book, contributors trace online social networking practices across national borders, cultural confines, and geographic limits. This book delves into the socioeconomic, political, cultural, and professional dimensions of social networking around the globe and explores the similarities, distinctions, and specific characteristics of social media networks in diverse settings"-- Provided by publisher This book explores the phenomenon of online social networking in the contexts of a global multicultural society caught in the turmoil of the information and communication revolution. This volume responds to the fast-moving nature of social media networks to provide academics and practitioners insights on related topics from an interdisciplinary perspective. It offers readers an up-to-date overview of the field and pushes the area into new understandings of the topic within a multidimensional space