Social Media for Writers : Marketing Strategies for Building Your Audience and Selling Books

Maximize the Potential of Your Online Brand! Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google , YouTube, Pinterest, and more. That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: • Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog tours • Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice • Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform • Build a community: make connections and create a fan base to endorse your work You'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs! Title Page Copyright Page Dedication Acknowledgments About the Authors Foreword Introduction: Welcome to Your Social Media Survival Guide Understanding Social Media What You Need to Make This Book Work Chapter 1: WordPress Why WordPress? Chapter 2: Tumblr What Is the Difference Between WordPress and Tumblr? Expressing Yourself: Producing Content What to Expect from the Tumblr Community Sharing with the Class: Syndicating Media Tumblr Strategies Chapter 3: Podcasting Writers Gone Wild: Talk Shows Anthologies in Audio: Short Stories Going All In: Podcast Novels Why Should You Podcast? Why Shouldn’t You Podcast? Why Do We Still Podcast? Chapter 4: Facebook Facebook for Writers Content Marketing: The Science of Promotion by Example Chapter 5: Twitter First Impressions at a Glance Mastering Tweet Speak: Composing Messages on Twitter Best Practices for Twitter You Did Not Just Tweet That: Worst Practices for Twitter Chapter 6: Google+ Google+ for Writers: The Account vs. The Page Chapter 7: YouTube Action Editing: Software for Video Editing Turning Authors on to YouTube Best Practices on YouTube Chapter 8: Pinterest Tools of the Trade: Pinterest Applications Game On: Pinterest Competitions It’s Business Time: Pinterest Business Watch Where You Point That Pin: Pinterest Strategies Chapter 9: Instagram Platform Management: Connecting Instagram with Other Social Networks Beyond Instagram: Third-Party Apps Best Practices on Instagram Chapter 10: Additional Options Goodreads Reddit Storify A Social’s Social: Untappd, Vivino, and Distiller Tsu.co Chapter 11: SEO Why SEO Doesn’t Work How to Make SEO Work for You The SEO That Can Hurt You Best Practices of SEO Chapter 12: Content Marketing How Does Promoting Others Really Work for You? What Content to Look for in Content Marketing When Content Marketing Goes Bad Chapter 13: Best Practices in Social Media Create an Editorial Calendar Think Before You Post Participate in Blog Tours Create Quality Content Be Visual When Possible A New Use for the Pound Symbol: Hashtags Taking P!nk’s Advice: Facebook Parties Planning Makes Perfect: Before That Social Media Event Attribution, Not Imitation, Is the Sincerest Form of Flattery Seek Out Your Audience Have a Plan Focus on Maintaining a Signal, Not Creating Noise Antisocial Media: What to Avoid in Online Promotion and Networking Appendix A: WordPress Setting up a WordPress Account Getting to Know WordPress Creating Content Appendix B: Tumblr Setting up a Tumblr Account Getting to Know Tumblr Posting to Tumblr Reblogging Appendix C: Podcasting An Introduction to Podcasting The Mixing Board: Bridging the Gap Between Microphone and Computer What’s Next: Other Details for an Audio Studio Appendix D: Facebook Setting Up a Facebook Account Getting to Know Facebook The Left-Hand Sidebar Appendix E: Twitter Setting Up a Twitter Account Getting to Know Twitter Talking on Twitter Direct Messages Appendix F: Google+ Setting Up a Google+ Account Getting to Know Google+ Appendix G: YouTube Setting Up a YouTube Account Getting to Know YouTube Uploading Your Video on YouTube Embedding Your YouTube Video in a Blog Appendix H: Pinterest Setting Up a Pinterest Account Getting to Know Pinterest Working with Pinterest Making Your First Board Appendix I: Instagram Setting Up an Instagram Account Getting to Know Instagram Taking a Photo on Instagram Annotation Maximize the Potential of Your Online BrandOver the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more. That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, "Social Media for Writers" will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, "Social Media for Writers" is a comprehensive source for all your social media needs Over The Past Decade, Social Media Has Transformed From A Fad Into A Necessity For Writers. But For The Inexperienced Author, Trying To Make Sense Of--much Less Master--the Available Platforms Can Be A Frustrating Experience. The Variety Of Social Media Options Alone Is Dizzying Enough: Wordpress, Tumblr, Facebook, Twitter, Google& --publisher Wordpress : Building And Developing A Blog -- Tumbler : Drive-by Blogging -- Podcasting : Creating On-demand Media Programs -- Facebook : The King Of Social Media -- Twitter : Keeping It Brief -- Google+ : A Place For Discussions And Hangouts -- Youtube : Introducing Video To Your Content -- Pinterest : Your Online Bulletin Board -- Instagram : Adding Photography To Your Arsenal -- Additional Options : Platforms That Break The Conventions -- Seo : Dark Arts Of Search Engine Optimization -- Content Marketing : Promoting With And Through Others -- Best Practices In Social Media. Tee Morris & Pip Ballantine. Includes Index.