Social Media for Medical Professionals : Strategies for Successfully Engaging in an Online World

Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. __Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World__ is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online. A uniquely practical resource, __Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World__ will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world. Front Matter ....Pages i-xiv Social Media: Changing the Human Experience (David R. Stukus)....Pages 1-21 A Brief History of Digital Communications (Michael D. Patrick)....Pages 23-47 Myths That Prevent Medical Professionals from Engaging (Michael D. Patrick)....Pages 49-63 The Role of Medical Professionals in Social Media (David R. Stukus)....Pages 65-82 The Art of Digital Storytelling (Michael D. Patrick)....Pages 83-100 If You Tweet It, They Will Come (David R. Stukus)....Pages 101-120 Content Curation (Kathryn E. Nuss)....Pages 121-144 Content Creation (Kathryn E. Nuss)....Pages 145-171 Dos and Don’ts: Social Media Tips for the Medical Professional (Diane Davis Lang)....Pages 173-187 How to Spot and Deal with Internet Trolls (Callista M. Dammann)....Pages 189-202 The Sky Is the Limit (David R. Stukus)....Pages 203-214 Back Matter ....Pages 215-221