Social media for business : b101 ways to grow your business without wasting your time

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition. "Social Media is a powerful new tool for growing your business--but only if you know how to use it wisely. The biggest challenge today isn't how to "do" social media, but how to achieve your business objectives without wasting your time. In this easy-to-read book, popular Internet business authors Susan Sweeney and Randall Craig show you the specific business strategies and tactics you need to do just that. It is filled with ways to leverage the latest features of Facebook, MySpace, Twitter, Linkedin, YouTube, and many other key social-media sites so that you can be more effective and avoid time-wasting mistakes. And beyond the basics, you will learn about many advanced topics including FaceBook Open Graph, video syndication, Twitter management tools, measurement strategies, and more." "Social Media for Business contains over 101 useful tips, strategies, and techniques that can help you maximize the return on investment of your social media efforts. It provides you with a framework for building your social media strategy and then gives you the practical information you need to execute that strategy across multiple social media sites. You will also learn how to use social media as a tool for recruiting, risk management, cost reduction, and more." "Included with this book is a password needed to access the companion Web site, which provides up-to-the-minute social media news, expanded information, and other helpful resources. This book/Web site combination is unbeatable."--Jacket Front Cover; Copyright; Trademarks; Acknowledgments; Disclaimer; Your "Members Only" Web site; Other Books by the Authors; Table of Contents.;Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction. Provides information, tips, and strategies on how to effectively use social networking sites, including Facebook, Twitter, and YouTube, to grow one's business.