Social Media and Minority Languages : Convergence and the Creative Industries

This book includes case studies, theoretical debates, international comparisons on minority languages, and presents a research agenda for the development of Minority Language Media studies. It addresses the challenges in multi-platform, mobile communication environments, focusing on the pitfalls and opportunities brought about by social media. Contents Contributors Preface Introduction: Ethnic/Linguistic Minority Media – What Their History Reveals, How Scholars Have Studied Them And What We Might Ask Next Part 1: Theoretical Debates On Convergence And Minority Languages 1. Minority Language Media Studies And Communication For Social Change: Dialogue Between Europe And Latin America 2. Towards Ethnolinguistic Identity Gratifications 3. Minority Language Media, Convergence Culture And The Indices Of Linguistic Vitality Part 2: Web 2.0, Social Networking Sites And Minority Languages 4. Investigating The Differential Use Of Welsh In Young Speakers’ Social Networks: A Comparison Of Communication In Face-To-Face Settings, In Electronic Texts And On Social Networking Sites 5. Luxembourgish On Facebook: Language Ideologies And Writing Strategies 6. Audience Design And Communication Accommodation Theory: Use Of Twitter By Welsh–English Biliterates 7. Kashubian And Modern Media: The Influence Of New Technologies On Endangered Languages 8. The Welsh Language On Youtube: Initial Observations 9. Learning Communities Mediated Through Technology: Pedagogic Opportunities For Minority Languages 10. Enhancing Linguistic Diversity Through Collaborative Translation: Traduxio, An Open Source Platform For Multilingual Workflow Management In Media 11. Experiences Of Audience Interaction By BBC Network Radio Producers: Implications For Endangered Language Media Part 3: Media Convergence And Creative Industries 12. Towards A Template For A Linguistic Policy For Minority Language Broadcasters 13. Legislating The Language Of Cinema: Developments In Catalonia 14. The Contribution Of BBC Alba To Gaelic: A Social And Economic Review 15. Multilingual Practice Of The Eitb Group And Its Tv Provision For Teenagers 16. Tell A Song/Waiata Mai/Abair Amhrán: Singing Out 17. Languages: Obstacles And Brand Values In The Age Of Media Convergence Concluding Remarks: Towards An Understanding Of Media Impact On Minority Language Use Index

As a field in its own right, Minority Language Media studies is developing fast. The recent technological and social developments that have accelerated media convergence and opened new ways of access and exchange into spaces formerly controlled by media institutions, offer new opportunities, challenges and dangers to minority languages, and especially to their already established media institutions. This book includes debates on what convergence and participation actually mean, a series of case studies of specific social media developments in minority language, as well as comparative studies on how the cultural industries have engaged with the new possibilities brought about by media convergence. Finally, the book also offers a historical review of the development of Minority Language Media worldwide, and evidences the areas in which more extensive research is required.