Social marketing for public health : global trends and success stories

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals. Ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, and social change, it is also an inspirational resource for current public health practitioners. Discussion questions and PowerPoint slides are designed for each chapter to engage the reader in learning. Social Marketing For Public Health / Hong Cheng, Philip Kotler And Nancy R. Lee -- Reducing Tobacco Use In The United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan In Motion: A Community-based, Provincewide Social Marketing Initiative In Canada To Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski And James H. Mintz -- Love, Sex, And Hiv/aids: Using Social Marketing To Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys To Success In Peru / Nancy R. Lee -- Increasing School Meal Uptake In A Deprived Region In England: Overcoming The Barriers / Rowena Merritt ... [et Al.] -- Choose Health In Food Vending Machines: Obesity Prevention And Healthy Lifestyle Promotion In Italy / Giuseppe Fattori, Paola Artoni And Marcello Tedeschi -- Establishing A Healthy Drinking Culture: Systembolaget-alcohol Monopoly And Public Health In Sweden / Karin M. Ekstrom And Lena Hansson --^ Creating A Commercial Market For Insecticide-treated Mosquito Nets In Nigeria / Willard D. Shaw -- Safe Water Saves Lives: Clean Drinking Water Reduces Diarrhea-related Mortality In Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-starting The Commercial Contraceptive Market In The Former Soviet Republic Of Kazakhstan / Donald Ruschman, Randi Thompson And Tatiana Stafford -- Love Your Liver, Improve Your Health: A Hepatitis B Prevention And Educational Campaign In China / Hong Cheng, Jun Qiao And Huixin Zhang -- Integrated Corporate Social Initiatives In Japan: From Product Development To Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts In India / Sameer Deshpande ... [et Al.] -- Social Marketing Practices: Government And Private Partnerships In Controlling Diseases And Promoting A Healthy Lifestyle In Singapore / Kavita Karan --^ Reducing Drink Driving Road Deaths: Integrating Communication And Social Policy Enforcement In Australia / Samantha Snitow And Linda Brennan. Edited By Hong Cheng, Philip Kotler, Nancy R. Lee. Includes Bibliographical References And Index. Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.