Social computing and social media : communication and social communities : 11th International Conference, SCSM 2019, held as part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. Part II

This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience. Front Matter ....Pages i-xxiv Front Matter ....Pages 1-1 Examining Parent Versus Child Reviews of Parental Control Apps on Google Play (Turki Alelyani, Arup Kumar Ghosh, Larry Moralez, Shion Guha, Pamela Wisniewski)....Pages 3-21 Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media (Christian V. Baccarella, Lukas Maier, Sabine Eibl, Kai-Ingo Voigt)....Pages 22-33 Using Social Media to Express Grief While Considering Security Vulnerabilities of Inactive Accounts of the Deceased (James Braman, Alexander Wood, Alfreda Dudley, Giovanni Vincenti)....Pages 34-44 Estimating Interpersonal Reactivity Scores Using Gaze Behavior and Dialogue Act During Turn-Changing (Ryo Ishii, Kazuhiro Otsuka, Shiro Kumano, Ryuichiro Higashinaka, Junji Tomita)....Pages 45-53 Human-Computer Interaction (HCI) Between “Virtual Family” Members: A Bulgarian Case (Mariyan Tomov)....Pages 54-67 Gaze from and Toward the Silent Third Participant in a Triadic Conversation (Ichiro Umata, Koki Ijuin, Tsuneo Kato, Seiichi Yamamoto)....Pages 68-76 Front Matter ....Pages 77-77 What Health Information Are Consumers Seeking? A Comparison Between Two Types of Online Q&A Sites (Ashwag Alasmari, Lina Zhou)....Pages 79-89 Dr. Google, Please Help Me Understand! (Lisa Beutelspacher)....Pages 90-107 Examining Reply Bias and Effectiveness of Online Community for Suicide Prevention: A Case Study of /r/SuicideWatch (Hsiao-Ying Huang)....Pages 108-123 Healthier Life and More Fun? Users’ Motivations to Apply Activity Tracking Technology and the Impact of Gamification (Linda Schaffarczyk, Aylin Ilhan)....Pages 124-136 The Effects of Online Social Supports on Exercise Behavior (Xinjia Yu, Chunyan Miao, Cyril Leung, Charles T. Salmon)....Pages 137-150 Front Matter ....Pages 151-151 Study Case of an Adaptive Educational Tool Oriented to University Students for an Object Orientation Course (Ninozka González, Claudio Cubillos, Silvana Roncagliolo, Rafael Mellado)....Pages 153-169 Using a Gamification Tool to Support the Teaching-Learning Process in Computer Science Program (Pamela Hermosilla, Katherine Valencia, Erick Jamet)....Pages 170-181 Quality Assurance in Online Education: A Development Process to Design High-Quality Courses (Fernando G. Paniagua)....Pages 182-194 Mentoring College Students via Computer-Supported Tools in a Public University in Mexico (Cuauhtémoc Rivera-Loaiza, Karina Figueroa-Mora, Francisco J. Domínguez-Mota)....Pages 195-203 Pistacho: An Interactive System to Support the Development of Phonological Awareness for Blind Children (Isabella Sánchez, Nataly Betancur, Andrés Solano, Sandra Cano)....Pages 204-216 EduGit: Toward a Platform for Publishing and Adopting Course Content (Michael C. Stewart, Jason Forsyth, Zamua O. Nasrawt)....Pages 217-226 Enhancing Database Courses Through the EDNA Project: A Preliminary Framework for the Extraction of Diverse Datasets and Analysis (Sandra Tavegia, James Braman, Giovanni Vincenti, Barbara Yancy)....Pages 227-237 The Gamification Encouraging Access to Information and Academic Interaction (Klaudia Weronika Serwa Dionisio, Gustavo Marcelino Dionisio, Rafaela Oliveira Santos, Daniela de Freitas Guilhermino Trindade, Thiago Adriano Coleti, José Reinaldo Merlin et al.)....Pages 238-248 Front Matter ....Pages 249-249 Product Placements by Micro and Macro Influencers on Instagram (Rachidatou Alassani, Julia Göretz)....Pages 251-267 Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others (Andria Andriuzzi, Géraldine Michel)....Pages 268-278 Evaluating the Mckinsey’s Choices Framework: A Chilean Experiment of Online Customers (Jaime Díaz, Ángela Patricia Villareal-Freire, Andrés Felipe Aguire Aguirre, Freddy Paz)....Pages 279-290 The Post-advertising Condition. A Socio-Semiotic and Semio-Pragmatic Approach to Algorithmic Capitalism (Ruggero Eugeni)....Pages 291-302 Do Consumers Dream of Digital Advertising? New Communication Rules in Social Media (Mauro Ferraresi)....Pages 303-318 Customer Preference and Latent Needs Analysis Using Data of TV Viewing and Web Browsing (An Guo, Kohei Otake, Takashi Namatame)....Pages 319-329 When Complaining Is the Advertising: Towards a Collective Efficacy Model to Understand Social Network Complaints (Daniel Halpern, Gerald C. Kane, Claudia Montero)....Pages 330-345 The Cultural Component in Advertising Analysis. A Non-numerical Vision of the Programmatic Advertising (Pedro Antonio Hellín Ortuño)....Pages 346-360 Reciprocal Customer Transfer Analysis at Golf Course Reservation Service and Golf Goods EC Site (Kento Hirota, Kohei Otake, Takashi Namatame)....Pages 361-377 Analysis of the Characteristics of Customer Defection on a Hair Salon Considering Individual Differences (Mana Iwata, Kohei Otake, Takashi Namatame)....Pages 378-391 Analysis of Characteristics of Golf Course Using User Review at Golf Portal Site (Mizuki Izawa, Takashi Namatame, Kohei Otake)....Pages 392-402 Blockchain Technologies in E-commerce: Social Shopping and Loyalty Program Applications (Yi Han Lim, Halimin Hashim, Nigel Poo, Danny Chiang Choon Poo, Hoang D. Nguyen)....Pages 403-416 Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media (Caroline Marti, Karine Berthelot-Guiet)....Pages 417-433 Study on the Relationship Between Loyalty Program and Consumer Behavior on EC Site (Yusuke Nakasatomi, Takashi Namatame, Kohei Otake)....Pages 434-443 Digital Marketing Research – How to Effectively Utilize Online Research Methods (Marc Oliver Opresnik)....Pages 444-451 On-Line Travel Agencies’ Usability: Evaluator eXperience (Virginica Rusu, Cristian Rusu, Daniela Quiñones, Federico Botella, Silvana Roncagliolo, Virginia Zaraza Rusu)....Pages 452-463 Purchase and Its Sign Analysis from Customer Behaviors Using Deep Convolutional Neural Networks (Shintaro Saito, Kohei Otake, Takashi Namatame)....Pages 464-474 Analysis of the Characteristic Behavior of Loyal Customers on a Golf EC Site (Yue Su, Kohei Otake, Takashi Namatame)....Pages 475-485 Extraction of Product Features from Customer’s Perspective Using User Review at the Golf EC Site (Ryota Takahashi, Takashi Namatame, Kohei Otake)....Pages 486-494 Searching for Community and Safety: Evaluating Common Information Shared in Online Ex-Vaxxer Communities (Alicia J. W. Takaoka)....Pages 495-513 Algorithms and Advertising in Consumption Mediations: A Semio-pragmatic Perspective (Eneus Trindade)....Pages 514-526 Back Matter ....Pages 527-529