Smart Brevity : The Power of Saying More With Less. ON ORDER BOOK

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications. - - - Except that images are mozjpeg-processed with quality 80(reducing the whole zipped size from 60M to 10M), this version is identical to the previous upload. NOTE: There are some special characters that can't be displayed normally in the uploader's Kindle device, but would appear normal in SumatraPDF. You?re wasting your reader?s time. Here?s how to change, in just six words: Brevity is confidence. Length is fear. ??????????? This guiding principle turned first Politico and then Axios into hugely influential media companies. It?s also in the dna of Smart Brevity?, the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they?ve distilled their lessons into an essential guide?and manifesto?for writing effectively in the digital age. ??????????? Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. It?s about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking. ??????????? You?ll learn how to create a muscular tease?the thing that will flag down your reader?s attention. How to craft a "lede"?a short, sharp, memorable opening sentence. How to round up, prioritize, weigh and whittle down your most important points. There are dozens of tips chosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadn?t written it? ??????????? Today we?re drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a story?s first page. Here?s how to fight through that fatigue and ensure that your message is finally and fully heard "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- Provided by publisher Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In this book Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications Smart Brevity is a writing and communications manifesto for the information age. It will teach readers how to communicate better with fewer words and more punch in their emails, newsletters, presentations, meetings, and much more at work and in life. The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how Anyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity