Small Firms in Global Competition (A Research Book from the ^AInternational Business Education and Research Program, University of Southern California)

As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments. Written for the smaller business, this volume explores the nature of the international market and highlights ways in which a small firm can compete successfully