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Small Business Management: Theory and Practice (Springer Texts in Business and Economics)

معرفی کتاب «Small Business Management: Theory and Practice (Springer Texts in Business and Economics)» نوشتهٔ Tim Mazzarol, Sophie Reboud، منتشرشده توسط نشر Springer Science + Business Media Singapore Pte Ltd در سال 2020. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

"This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager - both its challenges and its rewards. For postgraduate students that are keen to 'make a difference', this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest." Front Matter ....Pages i-xxiv The Role of the Small Business Within the Economy (Tim Mazzarol, Sophie Reboud)....Pages 1-29 Entrepreneurs vs. Owner-Managers (Tim Mazzarol, Sophie Reboud)....Pages 31-68 Surviving the Early Years (Tim Mazzarol, Sophie Reboud)....Pages 69-93 Planning and Strategy in the Small Firm (Tim Mazzarol, Sophie Reboud)....Pages 95-152 Creating Customers (Tim Mazzarol, Sophie Reboud)....Pages 153-192 The Process of Growth in the Small Firm (Tim Mazzarol, Sophie Reboud)....Pages 193-228 Small Firms and Human Resources (Tim Mazzarol, Sophie Reboud)....Pages 229-275 Operations Management (Tim Mazzarol, Sophie Reboud)....Pages 277-317 Using Technology (Tim Mazzarol, Sophie Reboud)....Pages 319-367 Debt Versus Equity (Tim Mazzarol, Sophie Reboud)....Pages 369-408 Cash Flow, Profit and Working Capital (Tim Mazzarol, Sophie Reboud)....Pages 409-450 Franchising and Legal Issues for Small Business (Tim Mazzarol, Sophie Reboud)....Pages 451-510 The Owner-Manager and the Troubled Company (Tim Mazzarol, Sophie Reboud)....Pages 511-546 Buying, Selling and Valuing the Business (Tim Mazzarol, Sophie Reboud)....Pages 547-579
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