Small and Medium Business Improvement in the ASEAN Region : Marketing Factors

Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Improvement Project coordinated by the Institute of Southeast Asian Studies. The present paper draws on the findings of the second phase, which focused on marketing issues.

From China to Facebookistan, the Internet has transformed global commerce. A cyber-law expert argues that we must free Internet trade while simultaneously protecting consumers.

On the ancient Silk Road, treasure-laden caravans made their arduous way through deserts and mountain passes, establishing trade between Asia and the civilizations of Europe and the Mediterranean. Today’s electronic Silk Roads ferry information across continents, enabling individuals and corporations anywhere to provide or receive services without obtaining a visa. But the legal infrastructure for such trade is yet rudimentary and uncertain. If an event in cyberspace occurs at once everywhere and nowhere, what law applies? How can consumers be protected when engaging with companies across the world?

In this accessible book, cyber-law expert Anupam Chander provides the first thorough discussion of the law that relates to global Internet commerce. Addressing up-to-the-minute examples, such as Google’s struggles with China, the Pirate Bay’s skirmishes with Hollywood, and the outsourcing of services to India, the author insightfully analyzes the difficulties of regulating Internet trade. Chander then lays out a framework for future policies, showing how countries can dismantle barriers while still protecting consumer interests.

CONTENTS LIST OF TABLES LIST OF FIGURES CONTRIBUTORS PREFACE I. Marketing Factors Affecting Small and Medium Businesses in the ASEAN Region: An Overview II. Marketing Problems of Small and Medium Businesses in Indonesia III. Marketing Issues of Small and Medium Businesses in Malaysia: Practices, Problems, and Assistance IV. Marketing Factors and Small and Medium Enterprises in the Philippines V. Marketing Factors and Small and Medium Enterprise lmprovemen t in Singapore VI. Marketing Factors Relating to Small and Medium Business Improvement in Thailand