SlideDocs

INTRO......Page 2 COMMUNICATION HAS CHANGED......Page 3 USERS NEED A BETTER WAY......Page 5 SLIDEDOCSTM: A NEW MEDIUM......Page 6 IN FACT, THIS BOOK IS A SLIDEDOC......Page 7 YOU NEED A SLIDEDOC IF.........Page 8 1 The Case for Slidedocs......Page 9 + The Call for Conversations......Page 10 PRESENTATIONS ARE FAMILIAR......Page 11 THE RIGHT TOOL FOR THE RIGHT JOB......Page 12 CONVERSATIONS BUILD CONSENSUS......Page 13 PRESENTATIONS VS. CONVERSATIONS......Page 15 + Reintroducing the Slidedoc......Page 16 DOCUMENTS ARE DENSE......Page 17 SPECTRUM OF USE......Page 18 SLIDEDOCS FILL THE GAP......Page 19 WHAT IS A SLIDEDOC?......Page 20 HOW WILL YOU USE SLIDEDOCS......Page 21 PRESENTATION SOFTWARE IS THE RIGHT TOOL FOR THE JOB......Page 23 + Connecting With Your Audience......Page 24 USE THE RIGHT TOOL FOR THE JOB......Page 25 SLIDEDOCS ARE BETTER FOR THE AUDIENCE......Page 26 SPREAD YOUR SMART THINKING......Page 28 THREE WAYS TO PRODUCE EFFECTIVE SLIDEDOCS......Page 29 + Case Study: Docs to Slidedocs......Page 30 PUBLISHING IS CHANGING......Page 36 2 Writing a Slidedoc......Page 37 + Content Creation......Page 38 KNOW YOUR AUDIENCE......Page 39 STATE YOUR BIG IDEA......Page 40 UNITE AROUND ONE POINT......Page 41 RECOMMENDED LENGTH OF SLIDEDOCS......Page 42 SELL YOUR IDEA WITH GREAT COPY......Page 43 HAVE AN EDITORIAL PROCESS......Page 44 STEP 1: IDEATE......Page 45 STEP 2: CREATE......Page 46 STEP 3: REFINE......Page 47 WRITE SCANNABLE COPY......Page 48 CONCISION PAYS OFF......Page 49 DEVELOP TITLES WITH MEANING......Page 50 OPPORTUNITY FOR STRONG TOPICAL STRUCTURE......Page 51 TOPICAL STRUCTURE IS STRONGER THAN OUTLINING CATEGORIES......Page 52 FOLLOW GOOD WRITING PRACTICES......Page 53 WRITE COMPELLING COPY......Page 54 EDIT THE EXTRANEOUS AND AMPLIFY THE ESSENTIAL......Page 55 EXAMPLE OF PURGING......Page 56 CHUNK INFORMATION INTO BITE-SIZED PIECES......Page 57 + Case Study: Dense Slides Converted......Page 58 CRITIQUE FOR EXCELLENCE......Page 64 WRITE AN INTRODUCTION OR SUMMARY......Page 65 + Architecture of a Slidedoc......Page 67 DRAWING INSIGHTS FROM BOOKS......Page 68 COVER......Page 69 ANATOMY OF A BOOK COVER......Page 70 TABLE OF CONTENTS......Page 71 ANATOMY OF A TABLE OF CONTENTS......Page 72 HEADERS AND FOOTERS......Page 73 SECTION HEADS......Page 74 SECTION SIGNIFIERS......Page 75 SECTION SIGNIFIERS......Page 76 TEXT EMPHASIS......Page 77 STRONG FIGURE-TO-TEXT RELATIONSHIP......Page 78 INTERACTIVE NAVIGATION......Page 79 END MATTER......Page 80 SLIDEDOCS ARE INTERACTIVE......Page 81 + Data and Diagrams Clarify Content......Page 82 DATA CREATES MEANING......Page 83 GET TO THE POINT......Page 84 HIGHLIGHT WHAT’S IMPORTANT......Page 85 DIAGRAMS SHOW RELATIONSHIPS......Page 86 + Case Study: SAP Top 10......Page 93 3 Designing a Slidedoc......Page 99 + Visual Systems Unify......Page 100 SLIDEDOCS ENABLE VISUAL CONVERSATIONS......Page 101 ESTABLISH A VISUAL LANGUAGE......Page 102 THIS SLIDEDOC USES THIS VISUAL LANGUAGE......Page 103 MAKE SLIDEDOCS EASY TO IDENTIFY......Page 105 MAKE SLIDEDOCS DISTINCT......Page 106 + Case Study: Create a Unified Visual System "Power of Story"......Page 108 WHEN FORMATTING SHOULD BE DONE BY A PRO......Page 113 THIS SLIDEDOC USED TO BE UGLY......Page 114 + Grids Add Structure......Page 115 EVERYTHING WAS MADE WITH STRUCTURE......Page 116 GRIDS IN USE......Page 117 TYPICAL SLIDEDOC 4X3 GRID......Page 118 GRIDS CREATE CONSISTENT ORGANIZATION......Page 119 4X3 IS A CLASSIC SLIDEDOC GRID......Page 120 + Breathe With White Space......Page 121 ADDING WHITE SPACE......Page 122 YOUR CONTENT NEEDS ROOM TO BREATHE......Page 123 LUXURY BRANDS USE WHITE SPACE......Page 126 + Typesetting Amplifies What’s Important......Page 127 WHY TYPESETTING IS IMPORTANT......Page 128 FORMATTING LIKE A PRO......Page 129 TEXT HIERARCHY......Page 130 TEXT HIERARCHY GUIDELINES......Page 131 ANATOMY OF TEXT HIERARCHY......Page 132 TEXT LAYOUT......Page 133 SMALL SCREEN READABILITY......Page 134 TESTING YOUR SLIDES......Page 135 BEST PRACTICES FOR THE VISUAL DISPLAY OF INFORMATION......Page 136 4 Delivering a Slidedoc......Page 137 + Printing and Projecting Slidedocs......Page 138 YOUR JOB IS TO COMMUNICATE......Page 139 PRINT SLIDEDOCS......Page 140 PROJECTING SLIDEDOCS......Page 141 BAD HABITS ARE HARD TO BREAK, BUT BREAK THEM......Page 142 + Distributing Slidedocs......Page 143 DISTRIBUTE SLIDEDOCS ONLINE......Page 144 USE SLIDEDOCS FOR WEBINARS......Page 145 VIEW SLIDEDOCS ON DEVICES......Page 146 THE DANGER OF CIRCULATING SPARSE PRESENTATIONS......Page 147 + Case Study: Cinematic Slides Into Slidedocs (Notes View How-To)......Page 148 SIMPLE SLIDES NEED NOTES......Page 149 MODIFY THE NOTES MASTER......Page 151 SLIDEDOCS CAN TRAVEL WITH AN APPENDIX......Page 152 HORIZONTAL LAYOUTS ARE AN OPTION, TOO!......Page 153 + Spread Big Ideas With Slidedocs......Page 154 PRESENTATIONS HELP SPREAD SLIDEDOCS......Page 155 BENEFITS OF SPREADING SLIDEDOCS......Page 156 SLIDEDOCS IMPROVE COMMUNICATION......Page 157 YOUR HARD WORK WILL PAY OFF......Page 158