Six Billion Shoppers: The Companies Winning The Global E-commerce Boom 6 Billion Shoppers

From China To India To Nigeria, E-commerce Is Entering A Dramatic Era In Countries That Were Long Left Out Of The E-commerce Gold Rush Experienced In The West. If The Story Of The First Twenty Years Of E-commerce's Growth Was Set In Developed Markets, The Story Of The Next Twenty Years Will Be Set In Emerging Ones. The Rise Of E-commerce In Emerging Markets Is Being Driven By Three Major Trends: Widespread Internet Adoption, A Rising Middle Class, And, Most Importantly, Innovative New Business Models That Serve The Needs Of Local Customers Better Than The Models Used By Western E-commerce Giants. Six Billion Shoppers Takes Readers On An Exciting And Colorful Journey Around The World To Visit The Next E-commerce Mega-markets And Explore Opportunities For Entrepreneurs And Global Brands Alike. Traveling Through Africa, China, India, Southeast Asia, And Latin America, Porter Erisman Addresses E-commerce Across These New Markets And What It Means For Western Brands. He Argues That E-commerce In Developing Countries Is Revolutionary And Will Play A Much Larger Role In Those Markets Than In The West. With E-commerce In Emerging Markets Entering A Rapid Period Of Expansion, Six Billion Shoppers Explains How To Seize The Massive Opportunity Created By These New Consumers And Provides Practical Advice On How To Profit. A Shopping Mall In Every Pocket -- How The West Was Won -- The Rise Of E-commerce In China -- The Great Mall Of China -- India: The Next Mega-market -- India's E-commerce Golden Era Finally Arrives -- Southeast Asia -- Latin America -- Africa-the Final Frontier -- Six Billion Shoppers. Porter Erisman. Includes Bibliographical References (pages 223-232) And Index.

An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

An insightful, practical guide to e-commerce in emerging markets—and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers. This book takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Erisman explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways