Sinclair and the 'Sunrise' Technology: The Deconstruction of a Myth

OCR'd by Ken D Thanks to mjwilson for proofreading! Back cover text: Self-made millionaire, maverick marketeer, visionary boffin, archetypal entrepreneur, Sir Clive Sinclair is hailed as the messiah of the new Micro-age. As such, he heralds a renaissance of British industry and innovation - or does he? This startling and controversial book takes a long hard look at the Sinclair myth, and argues that it is an insidious chimera fostered by assiduous self-promotion and sustained by an uncritical press. The story of 'Uncle Clive' and the Sinclair companies suggests that rather than offering the faltering British economy a blueprint for the future, the Sinclair solution reveals the roots of its failure. Sir Clive's exploitation of a new and malleable market and his approach to technology have led to mismanaged companies now floundering in spite of the incredible success of a handful of products. Shortsighted business practices have resulted in a sequence of products plagues by technical faults and poor customer server. The Sinclair myth promoted by the popular press is revealed as a comforting vision which says more about the poverty of Tory economic policy than the promised of the sunrise industries.