Simply thrilled : the preposterous story of Postcard Records

How one little upstart Scottish record label changed the face of British music They had just a few hundred pounds, one band missing a drummer, a sock drawer for an office, more dreams than sense, and not a clue between them how to run a record company. But when Alan Horne and Edwyn Collins decided to start their own label from a shabby Glasgow flat in 1979, nobody was going to stand in their way. Postcard Records was the mad, makeshift, and quite preposterous result. Launching the careers of Orange Juice, Aztec Camera, and cult heroes Josef K, the self-styled "Sound of Young Scotland" stuck it to the London music biz and, quite by accident, kickstarted the 1980s indie music revolution. Simon Goddard has interviewed everyone involved in the making of the Postcard legend to tell this thrilling rock’n’roll story of punk audacity, knickerbocker glories, broken windscreens, raccoon-fur hats, comedy, violence, and creating something beautiful from nothing, against all the odds. They had just a few hundred pounds, one band missing a drummer, a sock drawer for an office, more dreams than sense and not a clue between them how to run a record company. But when Alan Horne and Edwyn Collins decided to start their own label from a shabby Glasgow flat in 1979, nobody was going to stand in their way. This is the preposterous true story of Postcard Records, the renegade label which, with its mad DIY ethic, kick started the 1980s' indie music revolution. From its riotous punk origins to the intertwining sagas of Orange Juice, Aztec Camera and cult heroes Josef K, this is how they took on and triumphed over the London 'music biz' big boys, against all odds. Acclaimed music writer Simon Goddard has interviewed everyone involved in the making of the legend of Postcard Records. The result is a giddy farce involving backstabbing, 'Arthur Atrocious', gluttony, heartbreak, 'Disco Harry', cheap speed, 'Janice Fuck', disillusion, Victorian lunatics and knickerbocker glories. But it's also the story of creating something beautiful from nothing, against all the odds When Alan Horne and Edwyn Collins decided to start their own label from a shabby Glasgow flat in 1979, nobody was going to stand in their way. Postcard Records was the mad, makeshift and quite preposterous result. The author has interviewed everyone involved in the making of the Postcard legend. In this book, he tells their story.