Simply Brilliant : Powerful Techniques to Unlock Your Creativity and Spark New Ideas

What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories? The truth is you can! Analytical thinkers, numbers people, non-artists—everyone can generate imaginative ideas. All it takes is letting go of the “I’m not creative” mindset and employing a proven process. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: * Fuel creativity through tight deadlines * Create more ideas in brainstorming sessions * Radically improve products * Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools. From surroundings that spur interaction to culture that promotes creativity, __Simply Brilliant__ opens the door to imagination and limitless opportunity. Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success. Do you label yourself as “just a numbers person”? Do you pigeonhole your capabilities to merely that of an analyst or other “non-artist”? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley’s success stories and begin brainstorming innovation solutions to your company’s challenges. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams. In Simply Brilliant , you will learn how to: Fuel creativity through tight deadlines; Create more ideas in brainstorming sessions; Radically improve products; Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List; Let go of the “I’m not creative” mindset; And open the door to imagination and limitless opportunity! Even a “numbers person” like you can capture markets with your company’s next innovative idea. Why creativity matters in your career and life The myths of creativity and innovation The CreativityWorks framework Mindset: unleash your inner creativity and innovation Environment matters: leadership and culture Habitat: your surroundings are key Teams are critical: aspiration and mission Brainstorming rules and practices Iteration and innovation are personal Phoenix list: CIA tool for everyone IdeaGen: map your solution SCAMPER your way to innovation Blue oceans are the destination Tempero: the parts are greater that the whole Observation lab: what do you really see? Marketplaces, trends, and innovators. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step-by-step through a set of exercises that help individuals and teams. -- Edited summary from book Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step-by-step through a set of exercises that help individuals and teams. -- Résumé tiré de l'ouvrage