Simple numbers, straight talk, big profits! : 4 keys to unlock your business potential

**__Simple Numbers__ can guide you to increased business profitability!**Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: * Why your numbers are lying to you (and why you are the cause!) * How labor productivity is the key to profitability and simplifying human resource decisions * Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability. Simple Numbers can guide you to increased business profitability!

Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue.

Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn:

- Why your numbers are lying to you (and why you are the cause!)
- How labor productivity is the key to profitability and simplifying human resource decisions
- Why the amount of tax you pay is your #1 key performance indicator

Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Certified public accountant Greg Crabtree and business journalist Beverly Blair Harzog outline "four keys" to profitability and challenge American entrepreneurs and small-business owners to rethink their accounting practices. They show why proprietors should pay themselves a market-based salary, earn a pretax profit of at least 10% of revenue and derive the maximum productivity out of every dollar they spend on labor. This book has a strong US focus, especially regarding the US tax system, but interested non-US readers can also garner some tidbits of practical advice. getAbstract recommends this clear and practical treatise to entrepreneurs, small-business owners and financial professionals