Seth Godin

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must." "The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about." In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of ... *Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. *Marissa Mayer, who keeps Google focused on the things that really matter. *Jason Zimdars, a graphic designer who got his dream job at 37signals without a r?sum?. *David, who works at Dean and Deluca coffeeshop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must." The bestselling author of Tribes and The Dip returns with his most powerful book yet Who is Seth Godin?"It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the broadest sense of the word. He's interested in not simply how products are marketed, but also how people sell themselves and their ideas, and how new technology can be a game-changer." - Time.com"Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit. Fewer still- one, to be exact-can boast his own action figure. . . . In the nearly ten years since his first bestseller, Godin has become a marketing phenom with a string of titles, including Purple Cow, Unleashing the Ideavirus, and his newest, Tribes. . . . Across [all] media, Godin delivers his combination of counterintuitive thinking and a great sense of fun." -BusinessWeek.com"The marketing expert is a demigod on the Web, a bestselling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off." -Forbes.com The bestselling author of "Tribes" and "The Dip" returns with his most powerful book yet, in which he explores why some people make a difference in their fields--and others don't