Сервис по-королевски. Уроки ресторанного дела от Чарли Троттера

As Winner Of The James Beard Foundation's Outstanding Restaurant Award, Charlie Trotter And His Service Staff Run What Many Consider To Be America's Finest Restaurant. But It's Not Just About Food In This Renowned Chicago Hot Spot. It's About A Subtle Relationship Between Food, Wine, Ambiance, And Service--a Relationship Trotter Has Perfected By Hiring Passionate Staff With The Ability To Surpass His Incredibly High Standards. In Lessons In Service, Journalist Edmund Lawler Reveals The Secrets Behind Trotter's Unequaled Success And Shows Other Businesses How To Improve Their Levels Of Service. From Unconventional Motivational Techniques, Staff Empowerment, And Mentoring To Role Playing, Preservice Meetings, And An Obsessive Pursuit Of Excellence--trotter Leaves Nothing To Chance. The Service Is A Nightly Ballet That Leaves Guests Feeling Pampered, Educated, And Of Course, Wonderfully Satisfied. Follow The Advice Of Charlie Trotter, And No Matter What Your Business, Your Customers Will Keep Coming Back Again And Again--publisher's Description. Magical Mystery Tour- -- An Evening At Charlie Trotter's -- Part I: Knowing Your Business And Your Customer -- 1. Charlie Trotter And His Weird Sense Of Attention To Detail -- 2. Reading The Customer's Mind -- Part Ii: Leading: Hiring, Motivating, And Training Your Staff -- 3. Help Wanted: A Passion For Service -- 4. Stoking The Fires Of Passion -- 5. Learning The Ropes On A Tight Ship -- Part Iii: Executing: -- Making Great Service Happen Every Day -- 6. Building A One-on-one Customer Relationship -- 7. Back Stage At Charlie Trotter's -- 8. On Murphy's Law And The Rules Of Recovery -- Part Iv: Exceeding Expectations: -- Attracting Lifelong Customers -- 9. Going The Extra Mile (or Four) For The Customer -- 10. Travels With Charlie -- 11. Goodwill Hunting -- Conclusion: It's The Journey, Not The Destination -- Index. Edmund Lawler. Includes Index. In the second book in the Lessons from Charlie Trotter series, the lauded chef shares his strategies for success in this guide on how to give the ultimate dining experience. As winner of the James Beard Foundation's Outstanding Restaurant Award, Charlie Trotter and his service staff run what many consider to be America's finest restaurant. But it's not just about food in this renowned Chicago hot spot. It's about a subtle relationship between food, wine, ambiance, and servicea relationship Trotter has perfected by hiring passionate staff with the ability to surpass his incredibly high standards. In LESSONS IN SERVICE, journalist Edmund Lawler reveals the secrets behind Trotter's unequaled success and shows other businesses how to improve their levels of service. From unconventional motivational techniques, staff empowerment, and mentoring to role playing, preservice meetings, and an obsessive pursuit of excellenceTrotter leaves nothing to chance. The service is a nightly ballet that leaves guests feeling pampered, educated, and of course, wonderfully satisfied. Follow the advice of Charlie Trotter, and no matter what your business, your customers will keep coming back again and again. Charlie Trotter's was nominated for the James Beard Foundation's 2001 Outstanding Service Award, and the restaurant received the Beard Foundation's Best Restaurant in America Award in 2000. Charlie Trotter's books have sold over 300,000 copies.