SEO 2020: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series Book 1)

SEO 2020 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. What Is SEO ? Top Ranking Factors in 2020 Google’s Battle for Survival Panda , Penguin , and Other Major Updates Where Do All of These Updates Leave Us ? SEO Today Webmasters Living in the Past The Four Pillars of SEO 1 . Quality Content What Google Tells Us About Quality Content Google Tells Us to Avoid the Following Every Article You Write Will Have Its Own Niche Vocabulary Finding Theme Words & Phrases Option 1 – Google SERPs + SEOQuake Paid Option 2 - Web Content Studio On - Page SEO Factors to Get Right The Meta Description Tag The Meta Keyword Tag Headlines on Your Page Image Optimization Spelling & Grammar Links on the Page The Content Search Engines Want to See What is Structured Data ? Who will benefit from implementing structured data ? Implementing Structured Data JSON - LD Testing Markup Troubleshooting with Google Console Schema Pro WordPress Plugin 2 . Site Organization What Google Tells Us About Site Design 3 . Authority Focus on Gaining Site Authority Because ... The Best Backlinks Email Outreach Other White Hat Link Building Techniques that Work Gray & Black - Hat “ Traditional ” Back - linking Backlinks to Backlinks 4 . What's in It for the Visitor ? Install Google Analytics and Get a Google Search Console Account Website Stickiness Important Aspects of a Web Page Ways to Build Trust Types of Content Your Visitors Want : Make Your Site Interactive Using Google Search Console to Improve CTR Is CTR a Google Ranking Factor ? Part 2 – SEO Site Audit Why Part 2 ? A Reminder of What Google Wants What to Avoid The SEO Audit Manual 10 Point Checklist Manual Check # 1 – Evaluate the Domain Name Manual Check # 2 – Web Page Real Estate Manual Check # 3 – Site Structure Manual Check # 4 – Comments Manual Check # 5 – Social Presence Manual Check # 6 – Would You Trust the Site ? Manual Check # 7 – Bounce Rates & Time on Site Manual Check # 8 – Legal Pages Manual Check # 9 – Content Quality Manual Check # 10 – Inbound Link Profiles Real - World Examples of Bad SEO The Technical Audit Using Screaming Frog SEO Spider PROOFED TO HERE