Selling with noble purpose : how to drive revenue and do work that makes you proud

Since Selling with Noble Purpose was originally released in 2012, McLeod has spoken to thousands of salespeople and worked with over 100 companies. The firms who have operationalized Selling with Noble Purpose have grown revenue, improved retention, and beaten formidable competitors to win their markets. The second edition of Selling with Noble Purpose is their story. It draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue, makes employees happier, and explores how the business imperative of "purpose" has changed and transformed companies over the past eight years.

Don't let anyone tell you that you have to choose betweenmaking money and making a difference.

Selling WithNoble Purpose:How to Drive Revenue and Do Work That Makes You Proud,2nd Edition isan updateof the acclaimed book that changed thegame in sales. Usingreal-worlddata,compelling stories andpsychological research, SellingWithNoble Purpose explains whysalespeople whogenuinely understand how they can make a difference to customersoutsellthose who onlyfocus on internal targets and quotas.

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose(NSP)can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find yourownNoble Sales Purposeand create a sales force of True Believers. This new edition covers:

• How firms overcome ferocious competition and how you cando the same
• Why sales organizations with a clearNSPoutperform traditional sales teams
• How toavoid the trap of behaving like atransactional salesperson
• Why well-intended leaders often unknowingly erode purpose anddifferentiation
• How to use your NSPto increasecustomer engagement
• Why an NSP gives you clarity during times of uncertainty

In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative. "Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you re an executive, manager or aspiring sales leader, you ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement." -- ONIX annotation