فروش معجزه اقتصادی: بازسازی اقتصادی و سیاست‌ها در آلمان غربی، 1949-1957

The Origins And Nature Of The Economic Miracle In Germany In The 1950s Continue To Attract Great Interest From Historians, Economists, And Political Scientists. Examining Election Campaign Propaganda And Various Public-relations Campaigns During This Period, The Author Explores Ways That Conservative Political And Economic Groups Sought To Construct And Sell A Political Meaning Of The Social Market Economy And The Economic Miracle, Which Contributed To Conservative Electoral Success, Constructed A New Understanding Of Economics By West German Society, And Provided Legitimacy For The New Federal Republic Germany.--book Jacket. Origins Of The Social Market Economy And The Currency Reform Of 1948 -- Market Or Planned? The 1949 Bundestag Election -- The Korean Crisis, The Social Market Economy, And Public Opinion -- Public Relations For The Social Market Economy : Die Waage -- Creating A Cdu/csu Public Relations Machine : The 1953 Bundestag Election -- The Triumph Of The Economic Miracle : The Cdu/csu And The 1957 Bundestag Election. Mark E. Spicka. Includes Bibliographical References (p. [262]-276) And Index. Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany. Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s. The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany Selling the Economic Miracle Contents List of Illustrations Acknowledgments List of Acronyms Introduction Chapter 1. Origins of the Social Market Economy and the Currency Reform of 1948 Chapter 2. Market or Planned? The 1949 Bundestag Election Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion Chapter 4. Public Relations for the Social Market Economy: Die Waage Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag Election Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957 Bundestag Election Chapter 7. Conclusion Bibliography Index