Selling contemporary art : how to navigate the evolving market

A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer's command to those that the dealer can control. Sections cover: The rise of the art fair The rise of the mega gallery New online competition Models of post–brick-and-mortar art dealing Art dealers as art fair organizers Collaboration in a new era Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can control. Sections cover: The rise of the art fairThe rise of the mega galleryNew online competitionModels of post-brick-and-mortar art dealingArt dealers as art fair organizersCollaboration in a new era Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art-fair directors, journalists, and online art entrepreneurs, __Selling Contemporary Art__ is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a __New York Times__ bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Title Page 2 Copyright 3 Table of Contents 4 Introduction 5 Acknowledgements 10 Part I ◆ Recent Changes in the Contemporary Art Marketplace: Things Beyond Each Dealer’s Control 12 Chapter 1 ◆ The Growing Globalization of the Contemporary Art Market 13 Chapter 2 ◆ The Rise of the Mega-Gallery 36 Chapter 3 ◆ The Rise of the Art Fair 65 Chapter 4 ◆ The Evolving Roles of the Private Collector 89 Chapter 5 ◆ The Mid-Level Gallery Squeeze 108 Chapter 6 ◆ Online Art Selling Channels Gain a Foothold 151 Part II ◆ New Roles and Challenges for Art Dealers: Factors Within Each Dealer’s Control 173 Chapter 7 ◆ The Post-Brick-and-Mortar Dealer 175 Chapter 8 ◆ The Evolution of Dealer Collaboration Models 191 Chapter 9 ◆ Dealers Starting Art Fairs 203 Part III ◆ Why Do Contracts Keep Coming Up? With M. Franklin Boyd, Esq. 224 Chapter 10 ◆ Consignment Agreements 227 Chapter 11 ◆ Representation Contracts 236 Chapter 12 ◆ Contract Considerations for New Forms of Art 245 Chapter 13 ◆ Sample Contract for a Dealer-Run Art Fair 256 Chapter 14 ◆ Contracts with Collectors 261 Conclusions 266 Appendixes 270 Notes 286 Index 292 AdCard 306 A Sophisticated Examination Of Todays Contemporary Art Market From An Art Dealers Point Of View, This New Book Focuses On Recent Changes In The Quickly Evolving Market. With An Emphasis On How The Market Responded To The Global Recession That Began In 2008, Gallery Owner Edward Winkleman Moves From An Examination Of The Factors Beyond The Individual Dealers Command To Those That The Dealer Can Control. Edward Winkleman. Includes Bibliographical References And Index. For Art Dealers Facing Social, Cultural, and Economic Changes in the Contemporary Art World