Self marketing power : branding yourself as a business of one

In a competitive, global economy, you need to stand out. Whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, you will learn how to: *Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business *Establish name recognition and become a celebrity inside your sphere of interest *Get real results from your networking efforts *Exploit your current job for self marketing benefits *Become a superstar in your profession *Develop an expertise and become a sought-after speaker, consultant and source for news stories Jeff Beals has done an excellent job explaining the reality that people are products. Whether deliberate or not, you create your own brand through your actions. What picture pops into someone's mind when they hear your name is totally within your control. Self Marketing Power is a manual for managing your personal brand. - Robert Gordman, Author of The Must-Have Customer and Secrets of the $uper $weet $pot Self Marketing Power (2008)......Page 1 Preface......Page 5 Acknowledgments......Page 8 Contents......Page 11 Intro......Page 16 01: What is Self Marketing?......Page 21 02: No Room for Shrinking Violets......Page 29 03: 8 Critical Rules of the Game......Page 37 04: Who Are You? It All Starts with Name Recognition......Page 50 05: Get Involved......Page 59 06: Start Self Marketing Inside Your Current Company......Page 78 07: You're Not the Average Joe......Page 91 08: Hand-to-Hand Combat......Page 99 09: Harness the Media......Page 115 10: Speake & Write Your Way Out of Obscurity......Page 128 11: Anytime, Anywhere......Page 148 12: Think Like a Marketer......Page 155 143......Page 157 146......Page 158 13: Bend All the Rules......Page 162 14: Never Stop Learning......Page 170 15: From Ordinary to Extraordinary......Page 179 16: Make It Look Easy......Page 200 17: From "Don't Know You"......Page 212 18: Take Your Foot Out of Your Mouth......Page 230 19: Tons of Room at the Top......Page 236 20: You: The Superstar......Page 247 About the Author......Page 251 More Self Marketing Resoures......Page 253 Index......Page 256

This original work is an easy-to-read, comprehensive guide about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, readers will learn how to: Build a personal brand and promote it to their target audience, establish name recognition and become a celebrity in their sphere of interest, and get the most from networking.